Dilmah Tea - Rendered on: 11/12/2017 13:09:51

Dilmah Tea Back

Stand:

S3822

Hall:

South Hall

Section:

Grocery

Contact Details:

Dilmah Tea
111 Negombo Road
Peliyagoda
Tel. +44 (0)1993 700 792

Country:

Sri Lanka

Company Profile:

Dilmah; a brand that is founded on a passionate commitment to quality and authenticity in tea, was founded by Merrill J. Fernando in 1988 when he offered Garden Fresh, Single Origin, Pure Ceylon Tea packed at source, directly to consumers.

Company Website:

www.dilmahtea.com

Product Categories:

Tea

Videos:

Press Releases:

Dec 6, 2016

Diilmah Tea - General

View the whole press release

Dilmah Tea: A brand that is founded on a passionate commitment to quality and authenticity in tea

“For centuries, problems of mankind have been solved over a cup of tea. Whether they were problems between nations, amongst businesses, even in families, between husbands and wives, tea has been the soothing balm that helped their solution. The simple act of pouring a cup of tea is, in itself, an ice-breaker, providing pleasurable anticipation of the goodness that is to follow. I have dedicated over 60 years of my life towards providing that cup: not only to solve problems but to add sunshine, to our day, with every sip of Dilmah.” - Merrill J. Fernando


Tea is nature's gift to mankind. A beverage that heals, protects and refreshes, it is also infinite in variety, changing subtlety with the natural alchemy of sunshine, soils, wind, rain and temperature. That beautiful variety in tea is as much a challenge as a deliciously indulgent reward, for whilst nature gives us a tea to suit every mood, and desire, she demands expertise in understanding and selecting the finest. That expertise can only come from passionate commitment to tea.

The Founder of Dilmah Tea, Merrill J. Fernando made that commitment when he devoted his life to tea. Dilmah, therefore, is not just another brand of tea but a brand that is founded on a passionate commitment to quality and authenticity in tea.

In 1988, Merrill J. Fernando established Dilmah tea when he pioneered three important initiatives which have today become the hallmark of Dilmah tea. He offered consumers Garden Fresh, Single Origin and Pure Ceylon Tea, packed at origin. That was the first time that a tea producer offered tea that was picked, perfected, packed and branded at source, direct to the consumers.

With its unmatched collection of teas; each tasted and selected by the Founder with the benefit of decades of experience in tea, and most importantly marked by genuine innovation and a passion for quality, today Dilmah tea, sold in over 100 countries across the world, is recognised as the world's genuinely ethical tea.

Dilmah is Garden Fresh; for it is freshness that guarantees a rich and satisfying cup that is also potent in healthy antioxidants.

It is Single Origin tea. Unblended tea is important because one of the most desirable features in tea is terroir - the sense of place. The tea terroir; or where it is grown, affects its taste and personality creating a wide variety of black teas.

Traditional tea, made in the orthodox style, is sophisticated and varied as opposed to the tea produced using the more recent CTC method designed to offer a quick cuppa. Staying true to the origins of authentic Ceylon Tea, all Dilmah Tea is made the Orthodox way, which allows our brand to keep the promise of sharing a cup of Ceylon's finest tea.

Today, Dilmah family tea company - Merrill joined by his two sons, Dilhan and Malik (after whom he named his Dilmah Tea) - has acquired the expertise to grow tea, pack and offer tea with authenticity, quality, natural goodness and ethics.

The brand was established on the Founder’s unique philosophy of making business a matter of human service, a pledge that is fulfilled through two pioneering initiatives - the MJF Charitable Foundation and Dilmah Conservation.

The revenue from the sale of Dilmah tea - a minimum 10% of pre-tax profits from the sale of Dilmah is diverted towards the MJF Charitable Foundation and Dilmah Conservation which touches the lives of thousands of underprivileged people each year while encouraging sustainability and biodiversity conservation.

MJF Charitable Foundation works towards poverty alleviation, helping the disabled, marginalised and the underprivileged. A sizeable focus of the Foundation revolves around the plantation industry and enhancing the lives of its estate workers with focus on housing, education, child care and health care development.
Dilmah tea, which acknowledges its enduring connection to the land and the communities they operate in, works towards the sustainable use of the environment through Dilmah Conservation. Its objective is to foster respect for the environment and ensure its protection by encouraging harmonious coexistence between man and nature. Merrill believes that every individual and business has an obligation to ensure that a sustainable interaction with the environment is maintained at all times.

-------------------------------------------------
Dilmah Pressroom - http://pressroom.dilmahtea.com/
Merrill J. Fenando Charitable Foundation- http://www.mjffoundation.org/
Dilmah Conservation - http://www.dilmahconservation.org/
t-Lounge website - http://www.dilmaht-lounge.com/
t-Lounge - https://www.facebook.com/tLoungeByDilmah/?fref=ts
Teatimerocks – https://www.instagram.com/teatimerocks/?hl=en
Dilmahconservation - https://www.instagram.com/dilmahconservation/?hl=en
Dilmahceylontea - https://www.instagram.com/dilmahceylontea/?hl=en

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