James White Drinks Ltd - Rendered on: 22/06/2018 06:23:02

James White Drinks Ltd Back




North Hall



Contact Details:

James White Drinks Ltd
Whites Fruit Farm
Helmingham Road
Tel. 0044 1473 890 111
Fax 00441473 890001


United Kingdom

Company Profile:

James White Drinks is the UK’s leading vegetable juice producer. Its major brands are; Beet It, beet juice and sports nutrition range; Big Tom, Europe’s leading spicy tomato mix and Zingers, a healthy alternative to energy drinks with real zing.

Company Website:




Zingers are little drinks (70ml) with big Zing! 100% natural Spicy pocket shots that really hit the spot. Perfect first thing in the morning to get the day started or any other time when the juice...

Big Tom Spiced Tomato Mix

Big Tom spiced tomato mix is a delicious drink on it's own but combined with your favourite vodka it makes the best (most consistent) Bloody Mary every... every time. A magnificent creation of a po...

Product Categories:

Convenience Foods | Hampers | Energy Drinks | Functional Foods | Fruit Juice | Organic Soft Drinks


Press Releases:

Dec 1, 2016

Zinger Range launch

View the whole press release

James White Drinks heats up the drinks market with three new Zingers - Turmeric, Lime & Chilli and Xtra Ginger
Suffolk based producer also celebrates Waitrose listing
James White Drinks continues to excite the drinks market, adding three new shots (Turmeric Juice, Lime & Chilli and Xtra Ginger) to its Zinger range. The latest additions follow the successful launch of its Organic Ginger Zinger Shot in late 2015.
A Zinger is a little (7cl) intense all natural drink designed to wake you up with Zing – a healthy alternative to sugar and caffeine loaded energy drinks.
Waitrose has confirmed listings for the Turmeric Juice Zinger and Organic Ginger Zinger in 220 stores, where they will sit alongside Beet It Organic shots to create maximum impact for the 7cl shots.
The launch of Turmeric Juice Zinger is proving timely as this powerful golden wonder root has attracted a lot of recent publicity for its significant role in traditional medicine. Most widely known as the ingredient in spicy Indian food that turns it yellow, Turmeric is attracting serious attention as an anti inflammatory and may even boost brain power. The Turmeric Juice Zinger is a first for the UK, using freshly pressed Turmeric juice rather than Turmeric powder, blended with pressed apple juice with lemon, pepper and chilli added for extra Zing.
After the success of the Organic Ginger Zinger, there was room for an Xtra Ginger Zinger – designed especially for the increasing number of masochistically inclined ginger lovers out there. The Xtra Ginger Zinger is made with 40% crushed ginger juice, blended with pressed apple juice with added chilli. The Zinger is guaranteed to wake consumers up naturally and fortunately there are quite a lot of serious ginger lovers out there.
After the warm, softer heat of Ginger, the Lime Chilli Zinger is an intense combination of the sharpness of lime, combined with the fiercer heat of chilli - think Mexican fieriness caught in a little bottle!
James White Drinks’ founder Lawrence Mallinson is excited by his latest Zinger range, which is creating a new category for the UK drinks market. “Our new Zingers are little drinks with purpose, naturally healthy wake up and shake up shots and more a healthy confectionary than a refreshing drink. Perfect for first thing in the morning to get the day started or anytime day or night when the juices are flagging. Fans of fiery spices are in for a real treat with something new and distinctly different to try.”
The Zinger range of four varieties are made with 100% natural ingredients and no preservatives, artificial colours or flavours. RRP of £1.49 per 7cl shot. Turmeric Juice Shot and Ginger Zinger Shots are available from selected Waitrose and Sainsbury's and the full range from Holland & Barrett.

For further information, please call 01473 890111. www.jameswhite.co.uk
For further information or to interview James White Drinks’ managing director Lawrence Mallinson, please contact Sue Reay at East River PR on 0191 3759067 or email sue@eastriverpr.co.uk

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