Nutribrex - Rendered on: 18/10/2017 16:05:48

Nutribrex Back

Stand:

N2122

Hall:

North Hall

Section:

Drinks

Contact Details:

Nutribrex
60-66 Saffron Hill
London
EC1N 8QX
Tel. 0203 642 3252

Country:

United Kingdom

Company Profile:

Rise and shine with Gluten Free Nutri-Brex. A wholesome heavenly way to start your day. Every sunny spoonful is packed with tasty ancient grain sorghum, fortified with vitamins and all free from gluten.

Company Website:

www.nutribrex.co.uk

Products:
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Nutri-Brex (Original)

- Fortified wholegrain cereal made with sorghum.

Nutri-Brex Coconut and Crispy Rice

Fortified wholegrain cereal made with sorghum, and flavoured with coconut, crispy rice and a tasty hint of cinnamon.

Nutri-Brex 5 Ways Granola (Honey, Almonds & Seeds)

Gluten free fine-cut oats toasted with golden linseeds, sunflower seeds, flaked almonds and honey.

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Product Categories:

Cereals | Free From – Gluten | Low Fat Foods | Vegetarian / Vegan Foods

Downloads:
Nutri-brex
Associations:
Press Releases:

Mar 13, 2017

NUTRI-BREX LAUNCHES NEW GRANOLA RANGE AT THE IFE

View the whole press release

Following the launch of its award-winning core bix-style range, Nutri-Brex Gluten Free Cereal is unveiling its new 5 Ways Granola at the IFE 2017.

Nutri-Brex 5 Ways Granola is a versatile toasted cereal, which can be enjoyed in at
least five different ways, including a classic granola, a bircher muesli, warming
porridge, blended into a smoothie or simply to top fruit or yogurt.

Made from gluten free fine-cut oats, the range is available in two variants - Hazelnut, Quinoa & Coconut or Honey, Almonds & Seeds.

Nutri-Brex 5 Ways Granola is high in fibre and rich in healthy fats from nuts and grains, as well as being free from artificial additives and preservatives.

The range will be available in the health food channel, before launching in Grocery this summer. It is being supported by a targeted multi-channel marketing campaign spanning press, sampling, social media and PR.

Life Health Foods CEO, James McMaster, said: “Nutri-Brex has hit a chord with gluten-free buyers since launching and consumers have been asking for a tasty gluten free granola that isn’t high in sugar”.

“Cereal consumers are changing their breakfast repertoire, opting for Free From alternatives for health and lifestyle reasons and this is evident when you consider that the mainstream cereal category is in value decline at -3.6%, while the Free From Cereal category is growing at 27%, with Nutri-Brex being a key driver behind this, growing at 500%*.

“We have done our homework on what is needed in this segment and, as well as offering versatility across breakfast, baking and other usage occasions, Nutri-Brex 5 Ways Granola is baked with the minimum of sugar, containing 50% less than an average granola”.

Nutri-Brex won the Best Breakfast Product, as well as the overall winner of the Free From Awards and is a 2016 Grocer New Product Awards winner. Accredited by Coeliac UK.

Visit us on Stand N2122
Tel: 0203 642 3252 or email hello@nutribrex.co.uk
www.nutribrex.co.uk

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