Real Handful - Rendered on: 20/06/2018 06:27:56

Real Handful Back




North Hall


Producers Market - H&W

Contact Details:

Real Handful
PO BOX 303
Tel. 01614 608 875


United Kingdom

Company Profile:

Real Handful make trail mix fruit and nut snack blends
that are nutritious and delicious. Launched in February
2016 and now stocked in >1,500 stores in the UK –
Sainsbury’s, Boots, Ocado, Holland & Barrett.
Available for export!

Company Website:


Strawberries & Cream Trail Mix 40g

A summer time blend of juicy strawberry flavoured raisins, strawberries, cranberries, white chocolate chunks and cashews.

Blueberry Blitz Trail Mix 40g

A vibrant blend of blueberries, blueberry flavoured cranberries, jumbo flame raisins and whole cashews.

Product Categories:

Children's Snacks | Health & Wellbeing | Functional Foods | Vegetarian / Vegan Foods | Dried Fruit | Healthy Snacks | Nuts | Sweet Snacks

Press Releases:

Mar 3, 2017


View the whole press release

Snacking start up Real Handful ( is celebrating a stellar first year and will be showcasing the full range* of nutritionally balanced trail mix inspired snacks at this years IFE** – a first for the start up.
This coincides with exciting news that Sainsbury’s is set to stock Real Handful’s Strawberries & Cream, Blood Orange and Dark Chocolate and Blueberry Blitz flavours across 461 stores nationwide from March 5th 2017. With an RSP of £1.00, the snacks offer a great healthy impulse snack solution.
Real Handful’s rapidly growing customer base also includes Boots, Ocado, Holland & Barrett and a number of Foodservice groups - reflecting consumer demand for healthier snack options both in and out of home.
Founder of Real Handful Joe Taylor, commented: ‘It’s been a really exciting first year for our trail mix blends with distribution growing to reflect consumers increasing demand for healthier snacks whether they’re at work, on the go or in home. From the outset we wanted to create a range of flavour inspired snacks that are accessible to everyone and we’re delighted to be showcasing the range at this years IFE. We’ve recently secured significant additional investment into the business which will be used to fuel further growth across 2017 and beyond including development of new product ranges and packaging formats”
Taylor developed the six strong 2016 Real Handful range* using natural flavours and high quality ingredients for a nutritious 40g snack option that delivers on taste. Joe, who gained experience of product launches when working at Innocent, was inspired to bring Real Handful to market following a trip to the Grand Canyon, where trail mix kept his energy levels high.

Realising that there was a real gap in the UK snacking market for a healthy, balanced and yet enjoyable tasty snack, Joe - along with his wife Carly - set about shaking up the status quo and offering consumers something new. Talking about the uptake on the range since launch, he said:
‘’Consumer response has been fantastic, validating our assumption that consumers don’t want to compromise on taste when reaching for a healthier snack. They are real snacks for real people.’’

Notes to Editor:
*the range:

Blood Orange and Dark Chocolate: 40g mix that’s a source of fibre. “A fabulous blend of blood orange flavoured sultanas, orange flavoured cranberries, dark chocolate and peanuts.”

Blueberry Blitz: 40g mix that’s a source of fibre. “A vibrant blend of blueberries, blueberry flavoured cranberries, jumbo flame raisins and whole cashews.”
Strawberries & Cream: 40g mix that’s a source of fibre. “A summer time blend of juicy strawberry flavoured raisins, strawberries, cranberries, white chocolate chunks and cashews.”
Go-Go-Goji Berries: 40g mix that is high in fibre and also a source of protein. “A tip-top blend of nuts, raisins and seeds with goji berries and dark chocolate.”

Mixed Berry Crunch: 40g mix that’s a source of fibre. “A very berry blend of blueberry flavour yoghurt raisins, strawberries, cranberries and whole almonds.”

Mochaccino: 40g mix that’s a source of fibre. “A rich blend of coffee sultanas, cranberries, whole cashew nuts, dark chocolate coffee beans and coffee flavour chocolate drops.”

** IFE Stand N2258

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