Grove Organic Fruit Co. Juices - Rendered on: 20/10/2017 08:13:43

Grove Organic Fruit Co. Juices Back

Stand:

N2550

Hall:

North Hall

Section:

Great British and Irish Food

Contact Details:

Grove Organic Fruit Co. Juices
Victualis Ltd
Burton Lodge
53 Burton Stone Lane
York
YO30 6BT
Tel. 07500 839 337

Country:

United Kingdom

Company Profile:

Grove Organic Fruit Co. is the largest fresh organic fruit juice brand in the UK. We take the best handpicked ripe fruit and squash it to make our truly, madly fruity juices. Simple 100% natural organic flavours and goodness.

Company Website:

www.grovefresh.co.uk

Products:
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Grove Organic Fruit Co. Orange Juice

Premium 100% Pure Juice (Not from Concentrate)

Grove Organic Fruit Co. Pink Grapefruit Juice

Premium 100% Pure Juice (Not from Concentrate)

Grove Organic Fruit Co. Apple Juice

Premium 100% Pure Juice (Not from Concentrate)

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Product Categories:

Children's Drinks | Free From – Artificial Ingredients | Free From – Gluten | Free From – Lactose and/or Dairy | Free From – Added Sugar | Health & Wellbeing | Vegetarian / Vegan Foods | Fruit Juice | Organic Soft Drinks | Regional / Local products

Downloads:
Grove Organic - The Earth's Best
Press Releases:

Mar 10, 2017

Unique & Natural Innovation

View the whole press release

TRADE PRESS INFORMATION
IFE MARCH 2017

NEW PREMIUM PINK GRAPEFRUIT JUICE FROM GROVE ORGANIC FRUIT CO.
UNIQUE & NATURAL INNOVATION

Launched in Autumn 2016 and new to the organic fruit juice market, Grove Organic Fruit Co. plans to address demand for high quality food and drink tastes with the launch of a unique new range extension: 100% Organic Premium Pink Grapefruit. The UK’s largest organic juice brand launched the new line onto UK shelves last year aiming to widen consumer choice of 100% natural, organic fruit juices. Demand for unique and perfectly natural varieties of fruit juice remains strong from both existing organic consumers and foodies in general who are all looking for the best that life can provide.

The premium, fresh organic Pink Grapefruit juice presents an excellent addition to the consumer breakfast occasion – the largest usage occasion for fresh juice, - and also represents a first for the UK market.

Grove Organic’s Pink Grapefruit fresh juice blends sources of pink grapefruits from around the world and is the only 100% organic pink grapefruit available in the UK. It delivers a beautifully balanced bitter-sweet flavour profile which juice connoisseurs will love.

David Patmore, Managing Director of Victualis and commercial sales agent for the Grove Organic Fruit Co. brand in the UK comments; “This is our latest brand range extension and one which aims to provide added-value to the fresh juice fixture. This new product represents an innovative speciality offering. It really is unique in the UK market-place”.

Grove Organic believe that innovation using citrus fruits is fairly rare in the UK fruit juice market, largely due to the difficulty in finding good quality, consistent supplies of fruit to press and at a cost of materials which makes it commercially attractive. However, it’s essential to innovate in these areas to keep consumer demand strong. David Patmore adds “We are very clear about our target audience and what role the brand has to play with innovation. Outstanding organic and natural foods retailers also recognise that offering a broad range of our products will retain consumer interest and encourage repertoire and additional purchasing on the fixture.”

Grove Organic Fruit Co.’s is the leading brand of organic fruit juice in the UK with retail sales of over £2M. It has a 90% share of the chilled juice market and is available through most premium grocery retailers and independent health-food and organic wholesalers. The launch of Pink Grapefruit last year will be followed up with a number of on-shelf promotional offers across the trade, encouraging consumers and retailers to purchase the brand range extension at special promotional prices.

Further information can be found on www.grovfresh.co.uk

~Ends~

For further information or product visuals please contact David Patmore on:
Tel: 07500 839 337
E-mail: david.patmore@grovefresh.co.uk

Notes to Editor:
• Existing Grove Organic Fruit Co. juices are all available in 1ltr Cartons. Outer cases are 6x1Ltr in size. The range consists of 100% Pure, Premium Organic Juices as follows:
o Orange Juice
o Apple Juice
o Apple and Mango Juice
o Apple and Cranberry Juice
o Pear & Apple Juice
o Pink Grapefruit Juice
o Apple & Pomegranate Juice
o
Current RSP’s range from £2.94 per litre to over £3.00 per litre across the multiple grocer, specialist food retail and convenience channels.

Victualis Ltd is a specialist sales agency working alongside a number of smaller independent brand owners ad manufacturers including the Grove Organic Fruit Co. brand. For more information go to www.victualis.co.uk or call on the number provided.

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