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Three Steps to Succesful New Product Development

When & Where

14:30 - 15:10, Sunday 19th March 2017


The Talking Trends Stage


Maria Antidormi


This session will reveal three steps to successful NPD by focusing on customer needs and addressing wider trends. With each step, recommendations will be provided for how market research can assist, along with illustrations of how brands have created winning ideas.

You will come away from this session knowing how:
• To identify NPD ideas that deliver to customer needs and behaviours
• To future proof your idea by addressing emerging and future trends
• Market research can be used to ensure success at each stage whether you’re a start-up or a major brand