Emma Heal - Rendered on: 20/06/2018 10:08:39

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Job Role

Retail Director




Emma Heal joined as Retail Director in November 2014. Bringing 15 years of commercial leadership experience and entrepreneurial spirit to the graze team, her remit was to launch graze snacks into retail within 7 months and build a strong team and killer proposition from scratch. Emma has overseen the hugely successful retail launch, in July 2015, of several product formats into more than 7500 stores nationwide, with a significant innovation pipeline on the way. Graze is now the UK's No1 healthy snack with retail sales alone of +£20m.

Emma cut her teeth as a buyer at Tesco before moving to the other side of the negotiation table as account manager for innocent drinks’ largest grocery account in 2006. Emma then went on to launch innocent into several countries in Scandinavia, sparking her passion for driving the strategic growth of innovative food and drink start-ups, with whom she has subsequently consulted and continues to offer advice. Before joining graze, Emma was Head of Commercial Innovation for Africa at Diageo.