Maria Antidormi - Rendered on: 20/06/2018 06:20:02

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Job Role

Customer Insight Consultant



Maria Antidormi has worked with retailers and food and drink brands of all sizes, including Sainsbury’s, Jordans Ryvita, Tilda, Plenish cold pressed juice, and Celia lager.

Skilled in both qualitative and quantitative methods, she has helped her clients achieve their business objectives on subjects including NPD, customer understanding, product optimisation, branding and pack design.

Maria is an advisory member of the Female Foodpreneur Collective, providing content and tips for how market research can be used to inform business decisions.

She is also a guest lecturer at the University of Hertfordshire, introducing second-year students to the subject of market research and how it is used to understand customers.