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Distributor Discovery Hour With Fresh Direct - In A Pickle With Fresh Kitchen

26 Mar 2024
New Products Tasting Theatre
Wholesale & Distribution , Catering / Foodservice , Chefs , NPD , Retail , Import/ Export , Hospitality

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Fresh Direct, the UK's No 1 fresh produce wholesaler, has been serving customers for over 50 years with a range of 10,000 fresh products. We work day and night, 364 days a year sourcing only the best British and global produce from the everyday to the exotic.  We are also the home of M&J Fresh Seafood, bringing you responsibly sourced fresh fish, expertly filleted by our award-winning fishmongers and Wild Harvest, our leading fine food specialist supplying premium ingredients to fine dining establishments & discerning Chefs.  To complement our offering Fresh Kitchen provides a range of bespoke, hand-prepared fresh recipes from pickles and soup to stews and sauces, whilst our Fresh Prep range of sliced, diced, chopped and peeled fruit and vegetables support busy chefs in day to day preparation.  Fresh Direct offers a diverse range of fresh products, delivering expertise and consistent quality to busy kitchens throughout the UK.

We’ve seen a huge uplift over the last few years in our fresh pickle production. We believe in part driven by a growing awareness of gut health and consumers demanding a better quality, more innovative offering.  We’ll talk through how we develop recipes and the importance of using different vinegars/brines, herbs and spices to complement the main ingredients, as well as how we look at current food trends to develop flavour profiles.  Many of our pickles are Great Taste award winners, so come along and try some alongside a few from our new range!

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