Educate to Elevate: Transforming Needs into Demand
Co-Founder of Sorted Food, an online food community and popular YouTube channel, Ben will explore how to captivate modern, digital audiences and inspire trust in today’s fast-evolving food and drink industry. Showcasing how the unique values of friendship and community create authentic connections. Ben will dive into the challenges facing the industry, addressing why traditional advertising struggles to resonate. You’ll discover how entertainment and inspiration can unlock the key to changing behaviours… all served up with a healthy dose of education through stealth.
The talk also unpacks the seismic shift in entertainment consumption. Through compelling case studies, including a Sake wine campaign that educated a market and elevated an entire product category, you’ll see how innovative storytelling creates lasting impact. We’ll wrap up with a proven model for behavior change, equipping you with actionable insights to turn your audience’s curiosities into demand.