Gulfood, the world’s leading food and hospitality exhibition, brings together industry professionals to explore the latest products, analyze global market trends, and connect with suppliers.

As Pakistan’s largest biscuit and cake manufacturer, producing over 30 billion biscuits and cakes annually, EBM recognizes the vital role of exports in economic growth. The company continues to expand into new markets across the Middle East, Africa, and beyond, positioning Pakistan as a key exporter of value-added FMCG products.

With operations in 32 countries across five continents, EBM is committed to strengthening its global supply chain, ensuring that Made-in-Pakistan brands reach a wider consumer base. As the leading biscuit exporter from Pakistan, EBM plays a pivotal role in the country’s FMCG trade, delivering high-quality baked goods to international buyers.

Managing Director and CEO of EBM, Dr. Zeelaf Munir, stated: "With rising global demand for baked goods, EBM is scaling up its international expansion to enhance Pakistan’s standing in the global FMCG market. Prioritizing exports is essential for economic sustainability, and our participation at Gulfood 2026 reflects our commitment to bringing world-class Pakistani products to a global audience."

Shahzain Munir, Executive Director at EBM, added: "Strong interest from international buyers highlights EBM’s reputation for quality, innovation, and trust. We have made significant investments in supply chains, research, and infrastructure to meet evolving global tastes. Pakistan’s export potential is vast, and EBM is proud to drive this growth."

At Gulfood 2026, EBM is unveiling new product innovations tailored for global markets while reinforcing its commitment to sustainability and responsible manufacturing. By investing in cutting-edge production technology, expanding global distribution, and refining its export strategy, EBM continues to set industry benchmarks while contributing to Pakistan’s economic resilience.

With a strong commitment to expanding Pakistan’s footprint in global trade, EBM remains dedicated to long-term export growth and positioning Pakistani FMCG brands competitively on the world stage.

– End –

About EBM:
EBM has been delighting Pakistani consumers with nutritious baked goods under the Peek Freans brand since 1966. As an industry pioneer and market leader, EBM continues to nourish lives, hearts, and communities with a focus on quality and innovation.