The show was exceptionally well attended, drawing hospitality professionals, buyers and distributors from across the region.

The new release attracted significant attention, with many trade visitors commenting on the depth, complexity and mouthfeel achieved without fermentation or alcohol — qualities rarely found in alcohol-free alternatives.

The positive response has already resulted in early expressions of interest and pre-orders from trade customers keen to secure stock ahead of the official production run.

While the show sample was produced in a limited small batch, full-scale production is scheduled in the coming weeks, demonstrating the scalability of the Earlsmann VINE range. As with the brand’s existing award-winning drinks, the Pinot Noir–inspired variant has been developed from the outset to deliver structure, balance and food-pairing potential — without compromise.

The reception at The Source confirms growing demand within hospitality for premium, sophisticated alcohol-free options that genuinely deliver on flavour and experience.