With global demand for energy drinks projected to surpass USD 90 billion by 2027, consumers—especially Gen Z—are looking for products that go beyond traditional formats. Energy Boba answers that demand with a unique upgrade: a citrus-forward energy flavour infused into popping boba, delivering both refreshing taste and a dynamic texture not seen in the functional beverage category.

A New Format for the Functional Beverage Market

Unlike traditional energy drinks, Energy Boba offers a multi-dimensional drinking experience:

• A bright, energising citrus flavour
• A satisfying, bursting texture
• A visually striking colour profile perfect for menus and social media

This combination allows brands and beverage developers to create differentiated drink concepts that stand out immediately on shelves and menus.

Zero Preparation. Maximum Versatility.

Energy Boba requires no cooking, no preparation, and no equipment, making it ideal for:

• Cafés & bubble tea shops
• Quick-service restaurants & bakery chains
• Theme parks, stadiums & entertainment venues
• Convenience stores & university catering
• RTD beverage manufacturers seeking new product formats

Operators simply scoop and serve — dramatically reducing labour, cost, and time while adding high-margin innovation to their beverage lineup.

A New Opportunity for Retail & Private Label

With its strong flavour profile and functional positioning, Energy Boba is also a powerful platform for:

• Private label beverage lines
• Seasonal promotions and limited-time offers
• Sparkling energy drinks with texture
• Ready-to-drink energy beverages featuring popping boba

Leamaxx’s global manufacturing network enables consistent, large-scale supply suited for international retailers and beverage brands.

Supporting the Global Shift Toward Next-Generation Drinks

“Consumers today want drinks that look exciting, taste exciting, and feel exciting,” said the Leamaxx Product Innovation Team. “Energy Boba is our answer to that shift — a product that blends fun and function, and gives retailers a completely new way to capture younger audiences.”

Energy Boba will be showcased at IFE 2026 in London, where buyers can explore its applications in sparkling drinks, mocktails, RTD formats, and functional beverage lines.

About Leamaxx

Leamaxx International is a global supplier of bubble tea ingredients, beverage concepts, and OEM/ODM solutions, serving more than 70 countries. From popping boba and syrups to RTD innovations, Leamaxx provides one-stop solutions for retailers, beverage brands, and food-service operators worldwide.