With a product range that spans categories from authentic breads to green protein, Taj is setting the standard for growth, customer loyalty and category leadership across the UK and Europe.

While recently recognised at the Asian Achievers Awards 2025, Taj’s true success story lies in its ability to bring communities together through food, while driving measurable results for retail partners.

A Trusted Brand, Built on Standards

Retailers stocking Taj can be confident in a brand underpinned by world-class certifications:

BRC Global Standards – benchmark for food safety and quality.

Vegetarian Society and Vegan Society approvals – ensuring inclusivity across shopper demographics.

Great Taste Awards and ITQI recognition – proof of authentic flavour.

Global GAP and ASC Certifications – for sustainable sourcing and ethical seafood.

These accreditations reassure consumers and strengthen trust at shelf, giving retailers a reliable, quality-assured partner.

Category Leaders That Drive Shopper Loyalty

Taj Foods offers one of the most comprehensive frozen ranges in the UK and Europe, leading across multiple world food sub-categories:

Exotic Vegetables & Cassava 

Taj Cut Okra dominates frozen vegetables sales, while Taj Cassava Chunks and Cassava Chips remain staples in Afro-Caribbean households.

Frozen Herbs

Time-saving essentials such as Taj Crushed Garlic and Crushed Ginger are basket drivers, while Diced Garlic and Diced Ginger deliver consistency for professional kitchens.

Flatbreads & Parathas

Stuffed Parathas (Aloo, Mooli, Mixed Vegetables and more) inspire repeat purchase, while Family Pack Parathas increase basket spend. Tandoori Naans and Chapattis bring authentic appeal to wider audiences.

Street Food & Pastry

From Punjabi Samosas (mini and jumbo) to Aloo Tikki and Vegetable Samosas, Taj supplies proven party favourites. Spring Roll Pastry Sheets, Vegan Society approved, add versatility to the freezer aisle.

Seafood & Halal Specialities

Halal-certified samosas and kebabs produced in UK factories, alongside ASC-certified seafood, meet the needs of multiple consumer groups in one brand.

Green Protein Range

Exclusives like Pigeon Peas (500g), Green Chickpeas and Blackeye Beans (500g) are high-protein essentials that resonate with both traditional shoppers and plant-based innovators.

Crisps & Snacks

Cassava Crisps are an emerging authentic snack bridging frozen and ambient, offering retailers a new growth avenue.

Driving Retail Performance

Taj Foods is more than a product supplier – it is a category growth partner. Its trade-first approach guarantees impact at launch and sustained shopper demand:

Sampling activations that convert first-time shoppers into loyal repeat buyers.

The brand engages directly through platforms such as Instagram, TikTok and LinkedIn.

Retail partnerships with national chains that elevate frozen world foods into mainstream shopping baskets.

Global sponsorships such as MasterChef India

that strengthen visibility and consumer trust across markets.

This mix of trade support and consumer engagement ensures Taj products not only move quickly off shelves but also expand category value for retailers.

Proven Scale and Reliability

With a pan-European depot network, Taj delivers efficiency and scale across the EU. It is also one of the largest frozen world foods suppliers to UK majors including Sainsbury’s, Asda, Morrisons and Bestway Group, giving the brand an iconic presence across the retail landscape.

Retailers can depend on Taj for:

Consistent supply and reliable logistics.

Products with broad community appeal.

A trusted partner that invests in shopper engagement.

Looking Ahead

While industry recognition like the Asian Achievers Awards 2025 underlines its leadership, Taj Foods’ real achievement lies in shaping the frozen world foods market – growing categories, supporting retail partners, and creating authentic connections with communities.

Taj Foods: The authentic choice. The retail growth partner. The category leader.

Trade Enquiries

Taj Foods Ltd

Unit 12B Bourne Court

Woodford Green

Essex IG8 8HD

Email: sales@tajfoods.com

Web: www.tajfoods.com

Tel: 0208 594 1542