A Year of Thanks

First and foremost, thank you.

To our customers, suppliers, retail and foodservice partners, event organisers, community partners and the wider Seafish UK team — your collaboration, trust and support have been central to everything we achieved in 2025.

This year delivered strong growth, industry recognition and exciting new developments, all built on long-standing relationships and shared ambition.

Proud Sports & Community Partnerships

2025 marked an important milestone as Seafish UK became official Club Partners of Hull FC, alongside our role as Club Ambassadors for the Hull FC Foundation.

For the Carter and Acklam families, Hull FC represents generations of loyalty and community connection, making this partnership especially meaningful. Through the Hull FC Foundation, we’re proud to support grassroots initiatives and programmes that create lasting impact across the region.

Growing Our Digital Community

Our online community continued to grow throughout the year, reaching several key milestones:

• LinkedIn: 2,000+ followers
• Instagram: 1,000+ followers
• The Latest Catch: 1,000+ subscribers

These numbers reflect more than reach — they represent meaningful engagement with customers, partners and peers across the industry.

Standout Products of 2025

From freezer staples to foodservice favourites, several products stood out as top performers this year:

• Ocean Bistro Beer Battered Cod Goujons – a consistent foodservice favourite
• Nanna Carter’s Battered Haddock Burgers – available across foodservice and at Heron Foods
• Nanna Carter’s Jumbo Seastars – bold, fun and unmistakable
• Lidl Deluxe Chunky Cod & Haddock Fingers – proving that bigger really is better

Each reflects our commitment to quality, flavour and products that work across multiple channels.

Accreditations That Matter

Our standards remained central to everything we do. In 2025, Seafish UK continued to proudly hold:

• MSC Certification
• BRCGS Accreditation
• British Frozen Food Federation Membership
• Sedex Membership
• Quality Food Awards Recognition

These accreditations underpin our approach to quality, sustainability and ethical trading.

Industry Recognition & Awards

2025 was an award-winning year, with recognition including:

• Double Silver – British Frozen Food Federation
• Bronze – Halloween Free From Awards
• Silver and Two Bronze – Quality Food Awards

These awards reflect the innovation, dedication and teamwork behind every product we produce.

Community at the Heart of Seafish UK

Community remains a core part of our identity. This year we proudly supported:

• Chanterlands Girls Football Club
• British Frozen Food Federation (2025 Event Sponsors)
• Hull FC
• Hull FC Foundation
• Andy Last, Hull FC Assistant Head Coach
• Henry Callis, record-breaking young swimmer
• West Hull ARLFC

Each partnership represents our commitment to investing in people and giving back to the communities that support us.

Retail Growth & New Launches

Retail was a major focus in 2025, with eight launches across key partners, including:

Lidl GB

• Deluxe Chunky Breaded Haddock Fish Fingers
• Gastro Chunky Breaded & Battered Cod Fillets

Iceland | The Food Warehouse

• Jumbo Salmon & Dill Fishcakes
• Jumbo Cod & Parsley Fishcakes

Heron Foods

• Best Buy Crispy Battered Haddock Fillet Burger

Alongside new launches, popular favourites such as Spooky Fish Nugget Shapes and the Three Fish Roast returned by popular demand.

Trade Shows & Industry Events

2025 saw Seafish UK actively engaging across the industry, including:

• Exhibiting at IFE
• Attending Seafood Expo Global, Barcelona
• Showcasing at the Sterling Supergroup Annual Conference
• Participating in Country Range Group MTM
• Exhibiting with The Wholesale Group

Each event provided valuable opportunities to connect, collaborate and explore innovation — with an even bigger presence planned for 2026.

Sheltie: A Brand Transformation in Progress

Behind the scenes, our Sheltie range has undergone significant development, including:

• 6 new catering boxes
• 5 new retail cartons
• A completely refreshed look launching in 2026

New products, new packaging — with the same trusted Seafish quality.

Looking Ahead

As we move into 2026, we’re excited for what’s next:

• New retail and foodservice launches
• An expanded trade show calendar
• Further product innovation
• Growing community partnerships
• A refreshed Seafish UK brand identity

If 2025 was a year of momentum, 2026 is shaping up to be even bigger.

From all of us at Seafish UK, thank you for being part of our journey.
We look forward to connecting with you throughout the year ahead.