ASCO Foods, the team behind the viral Mogu Mogu drinks, returns to IFE with a stand designed to stop you in your tracks.

Step into a high-energy street food experience with a live noodle bar and drinks bar, bringing the best of South East Asia and Korea to life. This year we are unveiling the all-new Mogu Mogu Iced Tea alongside the hugely popular Melona Ice Bars from Korea, two standout launches set to drive real excitement across retail and foodservice.

ASCO Foods is a leading UK distributor, connecting brands with consumers across all channels, from major supermarkets to independent retail, wholesale, foodservice and manufacturing.

We do more than distribute. We build brands. Through tailored marketing strategies, we drive awareness, create demand and convert products into repeat purchases, helping brands secure long-term growth in the UK market.

Our portfolio spans some of the most exciting products from across Asia:

South Korea: Milkis Cream Soda
Thailand: Singha Lemon Soda, Thai Crown Rice Sticks and Palm Sugar
Philippines: Lucky Me! Instant Noodles, Super Q Noodles and Mama Sita’s
Vietnam: Hao Hao and Oh! Ricey Noodles, Trung Nguyen Coffee and Bamboo Tree Rice Paper
Indonesia: Indomie Instant Noodles
Malaysia: Lingham’s Chilli Sauce, KG Bao Buns and Spring Roll Pastry

Come and experience it for yourself.