The UK, alongside France, is one of the most well-integrated markets for Korean food in Europe. While highly competitive, our flagship brand, A+ HoSan, was launched in the UK 30 years ago. A generation that grew up with our brand has now become the primary consumers. Beyond basic ingredients, we have expanded into snacks, sauces, and beverages, allowing consumers to enjoy full meals. We are now refocusing our strategic capabilities back on the UK market to solidify this heritage.

With the continuous global rise of K-culture—driven by icons like Stray Kids, Blackpink, and content such as Parasite—interest in Korean food has shifted from curiosity to a daily lifestyle. Through this exhibition, we aim to further activate exports to the UK, targeting both the retail sector and the HORECA (Hotel, Restaurant, Cafe) market.

A key advantage of Hosan Products is our expertise in OEM services. With in-house package designers and experts in international food regulations, we currently manage private labels in the Netherlands, Australia, Malaysia, and the US. We are confident that this exhibition will allow us to localize Korean food and share the rich culture and tradition of Korea with the UK market.