Procafecol S.A. was established in 2002 with the mission to generate value-added business for coffee growers through the Juan Valdez® brand, which operates across four key business lines: specialized coffee shops, retail, institutional channels, and e-commerce. Our relationship with Colombian coffee farmers is multi-faceted: we recognize the excellence of their harvest through quality premiums, globalize the positioning of Colombian coffee, and maintain a permanent commitment to providing value to the National Coffee Fund (FoNC) to support public goods and the Sustainability in Action® projects led by the Colombian Coffee Growers Federation. Through strategic investment and a highly experienced team, we have built a global powerhouse with over 370 stores in Colombia and more than 630 worldwide, while leading the premium retail category. As the most recognized and admired brand in Colombia, Juan Valdez® continues to consolidate its expansion model, bringing Premium Colombian Coffee to new strategic markets across the globe.