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Kadir's
Stand: N3637
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Kadir’s The Big Happy Halal Pitch
Imagine this: a boy in a small Dutch town, skipped during school and birthday treats … simply because he doesn’t eat pork. Feeling left out, excluded. That’s the story behind Kadir’s.
That boy is now a man creating the most delicious Happy Halal bakery snacks — so that everyone can join in and enjoy, Muslims and non-Muslims alike. Food that’s shared tastes twice as good.
In the Netherlands, Kadir can hardly walk down the street without being recognised (“Hey, aren’t you the sausage-roll guy?”). But that’s only the beginning. We’re building a global brand. And it all starts in the UK, with The Big Happy Halal Pitch.
*Please bear in mind that we are only Dutch and not as fluent in English as you are (although we’re fairly convinced your Dutch is even worse than our English).
Why Kadir’s?
What you see is what you snack
- Kadir’s is the real deal Founder Kadir appears on all our packaging. We develop our own snacks and recipes (always with “more flavour, from Kadir’s!”). We may take our mission a bit too seriously (which means we sleep far too little).And we produce most of our Happy Halal snacks in our very own bakery
- A true “I-love-it” brand Our brand — just like Kadir — is full of energy, colourful (in every sense of the word) and pretty funny too. A lovebrand? When fans stop you in the street to give you a hug, you know you’re doing something right
- A symbol of hospitality in all major Dutch supermarket chains A good supermarket manager is also a good host. With Kadir’s, you bring something special into your store — something that resonates with a young, modern audience: Muslims and non-Muslims.*
*Fact: Around 50% of our Happy Halal snacks are actually bought by non-Muslims.
Our ambition at IFE 2026
The Big Happy Halal Pitch
We’re driving our blue Kadir’s van all the way from Den Bosch (go ahead, look it up) to London with one goal: The Big Happy Halal Pitch.
We’ll tell you why our snacks are a perfect addition to your stores — and we’d love to hear how we can work together to make sure both Muslims and non-Muslims discover our Happy Halal range, buy it, love it, and come back for more.
- Meet people who can help us grow — partners who want to build Kadir’s and Happy Halal into something big in the UK
- Taste our Happy Halal favourites and our newest creations. You’ll keep snacking until you can’t even pronounce “Kadir’s” anymore.
- Walk out the door knowing exactly what our next steps in the UK will be.
Come meet us. Register now, pitch later.
At our stand, we’ll lay out cushions and prepare Moroccan tea for a proper conversation. Shoes off! (Don’t worry — we’ll provide socks.)
Want to know more already? Or want to be first in line later? Register now, pitch later
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