With a second hand tortilla machine Michael Drugowitsch and his partner Paul Burkhard started their dream in 1995 of producing tortillas in Switzerland. It was a jump into cold water.
The first tortilla chips (nachos) were cutted by hand and fried in small kitchen fryers and afterwards salted also by hand. The sales of the chips increased quite rapidly and it was necessary to invest into new machinery. The company ended almost in bankruptcy. At the very bottom of the business Paul left the business but Michael didn't want to give up his dream.
Today, after 27 years, MiAdelita GmbH is the largest producer of organic tortillas and tortilla chips in Switzerland. Customers in whole Switzerland are delivered with MiAdelita products. Thanks to the retailer Coop a continues growth could be realised over the past few years. 4 years ago MiAdelita started with their export business. The main markets are in the Middle East and Europe.