Exhibiting at IFE helped Flower & White to expand export market

Flower & White are returning to IFE with their industry-first Meringue Bars

Brand Background

Flower & White have revolutionised and challenged the way people think about and enjoy meringues. They have whisked them up, slow-baked them and perfected every exquisite flavour – and the result is a show-stopping collection of gourmet delicacies. In the beginning there were the incredible giant meringues, followed by smaller yet equally moreish bites; and then came drops – dinky meringues in a kaleidoscope of colours. Now, they’ve launched a new type of meringue – the Meringue Bars.

           MeriguesMeringue Bars

With less than 100 calories per bar, the Meringue Bars meet the boom in demand for calorie controlled sweet treats and snacks. Handcrafted using only the finest ingredients, including free range eggs, natural flavours, natural colours and Callebaut chocolate, they are slow-baked to a traditional Swiss recipe. What’s more, they’re also gluten free, low fat and suitable for vegetarians.

The IFE Experience

Buyers attending IFE will be able to sample the delicious Meringue Bar range, with flavours including:

  • Raspberry – raspberry flavoured meringue coated in white chocolate and raspberry crumble
  • Chocolate – chocolate flavoured meringue coated in dark chocolate and chocolate crumbs
  • Lemon – the newest addition to the range, lemon flavoured meringue coated in white chocolate and lemon crunch

Flower & White have previously exhibited at IFE and will be returning this year – which is their 10th anniversary – with a brand-new trade stand and new, improved packaging designed to enhance stand out on the shelf.

Leanne Crowther, Co-Founder of Flower & White, commented on the brand’s previous experience of exhibiting at IFE: “Exhibiting at IFE has enabled us to expand our export market by securing and growing new and existing customers throughout Europe and further afield, which is one of our core business strategies.

“IFE 2019 will see the unveiling of our new trade stand, so we're all super excited to see the response. We're also looking forward to engaging with existing customers, shouting about our new range and ultimately generating business. IFE is an essential event for B2B companies that are looking for innovation and inspiration.

“With innovations such as our new Meringue Bar, we continue to push the boundaries of product revolution, creativity and quality and are looking at new ways to use meringue and drive category growth. We have consolidated the look and feel of the brand with new, improved packaging to enhance stand-out on shelf and consumer recognition and have introduced international packaging to maximise export opportunities. We can’t wait to show everyone at IFE what we’ve been up to over the past few years!”

2019 Trends

Speaking about the biggest trends in the food & drink industry, Leanne said: “In 2019, we anticipate that products which tap into on-the-go, snacking, calorie control, health benefits and innovation will come to the fore. At Flower & White, we have extensive ranges for retail and foodservice that provide innovative, first-to-market products that help to drive sales and grow the category.”

Connect with Flower & White

Website: https://flowerandwhite.co.uk/

Social media: @flowerandwhite