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Health and Wellbeing

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The pandemic has boosted interest in functional foods that deliver wellbeing benefits and consumers have started placing health front and centre when it comes to what they’re eating. The growing adoption of healthy eating habits is one of the major factors propelling market growth. IFE is delighted to announce our dedicated Health & Wellbeing section at the show in March 2022. Free from pavilion

We are also delighted for the return of the dedicated Free From Pavilion which will sit at the heart of the Health & Wellbeing Section. With consumer needs changing, and more moving towards purchasing healthier, more sustainable, products, the new Free From Pavilion is the destination to position your latest innovations and products in front of the right buyers.

68% of the 30,000 buyers attending IFE come to specifically source vegan, Free From, and healthier food alternatives. Position your products in front of thousands of sector buyers looking specifically for products in this category.

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£2.3bn

Sales revenue of organic food and drink in the UK.

£431.5 million

Sales value of over-the-counter vitamins and minerals in the UK in 2019.

63.9%

Carbonates with low and no calories made up nearly 64 percent of the carbonated soft drink market in the UK.

Companies that exhibited at IFE 2022

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SALES BROCHURE

  • Our first time at IFE, it's been absolutely amazing. We weren't sure what to expect but there's been really good footfall, the quality of people who've been by our stand has been fantastic, it's opened up some channels that we were hoping for but also some completely new ones as well. We'll definitely be back.
    Vidrate
  • We've been delighted with the show, it's our first show for two and a half years and there have been loads of visitors to our stand and the stand position was brilliant. We've enjoyed being in the Speciality Food section among brands similar to ourselves.
    Stag Bakeries
  • It's the first time we've exhibited here at IFE. It's definitely surpassed our expectations, we've met some great distributors/retailers/wholesalers and a really interesting mix of people from the UK and abroad. We had some objectives for the event and we've over-achieved those so we're very pleased with the event and we're looking forward to coming back next year.
    The Refreshing Drinks Company
  • The show has been great, we've met lots of buyers from different sectors, from distributors to people who own shops and cafes and bakeries to chefs. We've made a lot of contacts and we're excited to follow up over the coming days.
    Definite Chocolate
  • We've been really happy with the show, it's been really well orgnised and the public have been very interested in our product, and it's a serious show and brings good results. It's been a good investment of our money and we'll be returning next year.
    Louisa's Honey
  • IFE was a fantastic event for us to connect with significant buyers not just in the UK but also in international markets. We're already engaged in deep discussions with those that we met at IFE. I would strongly recommend IFE to any F&B business looking to expand their distribution in the UK and abroad.
    Better Nature
  • IFE 2022 was one of the best trade shows that we have exhibited at. The number, variety, and quality of the leads that we generated surpassed all expectations; now the real work starts. You hope that you will pick up one or two quality customers from a trade show but we are confident that we will exceed this number several times over. We had no hesitation in booking for IFE 2023.
    Capreolus Fine Foods
  • We've really enjoyed being at the show for the past three days. it's been awesome to be here and be in touch with some packaging guys and some retailers. It's fabulous to connect with people from so many different industries and to be exploring further industries in export and in the UK. We've had a great location, everyone's been really helpful, it's been awesome.
    COOK
  • IFE was a fantastic event. With so many producers from around the world exhibiting, there was a real buzz about the place. For Greenypeeps, as a new-to-market brand, the show was a fantastic platform to meet people from every aspect of the food and drink ecosystem: multiples and group buyers, international distributors, independent hospitality and retail owners and consultants and potential brand partners. We had a great time and were incredibly encouraged to receive such a strong reaction from the great and the good in the industry.
    Greenypeeps
  • As first time exhibitors we were really excited to be here, we've had an overwhelming response and met loads of wonderful people from the UK and overseas. Lots of excitement around our drink and lots of positive feedback and we hope to exhibit again next year.
    Esprala Drinks

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