The pandemic has boosted interest in functional foods that deliver wellbeing benefits and consumers have started placing health front and centre when it comes to what they’re eating. The growing adoption of healthy eating habits is one of the major factors propelling market growth. IFE is delighted to announce our dedicated Health & Wellbeing section at the show in March 2022. Free from pavilion

We are also delighted for the return of the dedicated Free From Pavilion which will sit at the heart of the Health & Wellbeing Section. With consumer needs changing, and more moving towards purchasing healthier, more sustainable, products, the new Free From Pavilion is the destination to position your latest innovations and products in front of the right buyers.

68% of the 30,000 buyers attending IFE come to specifically source vegan, Free From, and healthier food alternatives. Position your products in front of thousands of sector buyers looking specifically for products in this category.



Sales revenue of organic food and drink in the UK.

£431.5 million

Sales value of over-the-counter vitamins and minerals in the UK in 2019.


Carbonates with low and no calories made up nearly 64 percent of the carbonated soft drink market in the UK.

Companies that exhibited at IFE 2022




Knowledge Partners


Media Partners


Charity Partners


Translation Partner


Design Partner


The online resource for the food and drink community

The online resource for the food and drink community

IFE Connects provides buyers with expert advice, tips, and solutions to stay ahead of the curve. Get exclusive industry insights delivered through webinars, reports, whitepapers, interviews, plus specific products and services, all in one place.

Explore IFE Connects