Breaking into the UK market can be challenging, particularly in a crowded and competitive food and drink landscape. In this session, Vhari Russell, founder of The Food Marketing Experts, shares practical, proven strategies to help brands successfully launch and scale in the UK. Drawing on extensive industry experience, Vhari will explore how to build a strong UK-focused brand proposition, create standout marketing and PR campaigns, and leverage influencers effectively to drive awareness, credibility and sales. The session will also cover common pitfalls international brands face when entering the UK, and how to adapt messaging, channels and partnerships to resonate with UK consumers and buyers. The session will equip brands with clear, actionable insights on how to position their product for success, secure meaningful media coverage, and use influencer marketing to accelerate growth in the UK market.