Looking to grow international sales or diversify supply chains but feeling held back by trade and customs rules? This concise, practical fireside chat from the Chartered Institute of Export & International Trade breaks down how UK free trade agreements can work for food and drink businesses. Executive editor Will Barns-Graham and lead food and drink trade expert Joe Goldsworthy will share clear guidance on FTA compliance, including rules of origin, and practical tips for succeeding in key markets such as the US, India, the EU, South Korea and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership. Attendees will learn how using FTAs effectively can unlock preferential tariffs, reduce barriers, win new overseas customers, and build more resilient supply chains.