In this essential session, Charles Banks, Partner & Managing Director of thefoodpeople, and Kelly Dowson, Managing Director of Good Sense Research and The FIS Group, present an exclusive update on the Future Food Trend Tracker for 2026. Drawing from the latest consumer insights and market data, Charles & Kelly will explore which food and drink trends consumers are genuinely ready for, and which ones are still on the horizon. Attendees will gain a deeper understanding of shifting consumer sentiment, from the changing protein landscape, sustainability, and cuisines to the rise of functional foods, personalised nutrition, and GLP-1 diets. With a focus on how consumer behaviour is evolving and what trends are set to take off in the coming years, Charles and Kelly will highlight key shifts helping you to stay ahead of the curve and align your offerings with the evolving expectations of tomorrow’s consumers.