Premium indulgence: Craft-led growth brands

01 Apr 2026
IFE - New Products Discovery Theatre sponsored by TT ICE TEA
Trends and insights , Tasting , New product development , Import/Export , Health and ingredients

Everyday essentials are being reimagined with quality and provenance at their heart. Discover artisan bakery from Zeit Für Brot, carefully crafted Avocado and Macadamia oils from Omega Pressery, herb and seasoning staples from Mr Sprinkle and indulgent, clean ingredient freezer favourites from Robin Ice Cream. This session highlights how upgrading core pantry categories can drive value, differentiation and repeat purchase.

Presenter
AJ Sharp
AJ Sharp, Managing Director - SHARP Relations
Speakers
Mr. Sprinkle
Mr. Sprinkle
Omega Pressery
Omega Pressery
Robin Ice Cream
Robin Ice Cream
Zeit Fuer Brot
Zeit Fuer Brot