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Raising a glass to new drinking habits: What's behind the consumer shift in beverage behaviour?
Younger consumers are reshaping the at-home drinking landscape: drinking less, embracing moderation, and redefining what drinking occasions look like. This session explores the cultural shift that has removed the stigma around not drinking and opened the door to new moments focused on wellbeing, connection, and mindful enjoyment. Kate Kehoe from FMCG Gurus will examine how these changes are driving demand for premium, wellness-led, and innovative alternatives that go beyond alcohol replicas, and highlight the key trends set to shape the drinks market over the next 12 months, giving brands clear insight into what’s next and how to stay ahead.
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