Mintel’s 2026 Predictions unpack the consumer behaviours and innovation trends set to shape the future of food and drink, from now through to 2030 and beyond. Drawing on Mintel’s latest global research, this session explores how shifting attitudes, emerging needs, and evolving lifestyles are influencing what people eat, drink, and expect from brands. Led by Alice Pilkington from Mintel, the session will highlight the key challenges facing the sector, alongside the biggest opportunities for growth and innovation. From changing definitions of health and value to sustainability, technology, and new product development, this forward-looking presentation will help businesses understand what’s coming next and how to stay relevant in a fast-moving market.