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The future of functional: Next-gen wellness brands
This session showcases brands challenging category norms and rethinking how products are made and positioned. From Coffola’s coffee-bean chocolate-style bar to plant-based protein innovation from INTACT, powdered dairy solutions from Yogoody and supplement-adjacent formats from Vitz, this session highlights ingredient and format disruption. For buyers seeking genuine differentiation and forward-thinking propositions, these brands demonstrate how innovation can unlock growth within established categories.
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