The taste test: Current and future trends in wine

31 Mar 2026
HRC and Pub - Future of Drinks Stage
Trends and insights , Tasting

Stay ahead of changing consumer tastes with this practical wine trends session led by Julia Lambeth from Wine & Spirit Education Trust. Designed for operators and buyers, this interactive tasting will explore the key wine trends shaping lists today, such as sparkling, orange, and rosé, alongside emerging opportunities for the future, including premium-by-the-glass offers and lower-alcohol options. The session will also include a guided tasting of two wines, bringing the trends to life and helping translate insight into confident, commercial decisions.

Presenter
Julia Lambeth DipWSET
Julia Lambeth DipWSET, Educator and Course Manager - WSET