TikTokers vs. the trend forecasters... Who's really driving future food trends?

31 Mar 2026
HRC - Vision Stage
Trends and insights , Presentation

Are viral recipes and food trends genuinely bubbling up from social media users, or are we seeing a more orchestrated cycle where industry insights shape what goes viral? Join Alison Battisby of Avocado Social as she unpacks the real relationship between organic social media movements and professional trend forecasting, with a look ahead to the social media landscape shaping 2026.

Presenter
Alison Battisby
Alison Battisby, Social Media Consultant and Founder of Avocado Social - Avocado Social