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What happens when demand shrinks? Rethinking the food system
The rules of the food system are changing fast. As appetite-suppressant drugs shrink demand and supply chain shocks continue to redraw global trade, food businesses are being forced to rethink growth, resilience and relevance. This session opens with Bramble’s take on the disruptive forces reshaping the system, followed by a discussion relevant for entrepreneurial food and drink teams that are looking at ways to adapt – including ways to re-engineer or reinvent portfolios for a world where less may be consumed.
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