When insight meets creativity: The rise of food and drink brands
This is not just a trends talk: it’s a creative and strategic collaboration between food and drink consultancy HRA Global and branding agency White Bear, designed to decode what’s next in food and drink beyond 2026, and crucially, how to act on it. Bringing together consumer insight, product innovation, and creative execution, this session gives delegates a cross-functional view of what’s driving change, and how to use these trends to inform new products, sharpen brand strategy, and futureproof innovation pipelines.