When insight meets creativity: The rise of food and drink brands

31 Mar 2026
IFE Manufacturing - Trends & Innovation Platform
Panel Session , Trends and insights

This is not just a trends talk: it’s a creative and strategic collaboration between food and drink consultancy HRA Global and branding agency White Bear, designed to decode what’s next in food and drink beyond 2026, and crucially, how to act on it. Bringing together consumer insight, product innovation, and creative execution, this session gives delegates a cross-functional view of what’s driving change, and how to use these trends to inform new products, sharpen brand strategy, and futureproof innovation pipelines.

Moderator
Rozz Algar
Rozz Algar, Global Services Director - HRA Global, Agri, Food & Drink Consulting
Speakers
Hamish Renton
Hamish Renton, CEO - HRA Global, Agri, Food & Drink Consulting
Kelly Mackenzie
Kelly Mackenzie, Founder & Creative Director - White Bear Studios