How challenger brands drive category growth, footfall and create a point of difference
23 Mar 2022
IFE - Future Food Stage
New Product Development
In this enlightening session, Karen Green, the Food Mentor and challenger brand expert explores how retail buyers can benefit from giving the smaller brands a chance to bring innovation, better margins and a point of difference to their ranges - highlighting some of the latest successes that have lead to huge category growth from ice cream to plant based meat alternatives.
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