In terms of international food trends, the focus is more on attitude than specific food types. Full disclosure and clarity is key, as consumers require complete transparency from food & drink labelling. More companies are sharing specifically where their ingredients are sourced from, for example.
Thanks to the advance in technology, personalisation is becoming a trend as retailers and brands are using customer data to provide shoppers with custom recommendations of products and individually targeted promotions.
Similarly, technology is also being utilised in the manufacturing industry across the globe to develop ways of replacing traditional (and now over-stretched) farming methods with scientifically engineered ingredients. Sustainability also plays a part here, as many consumers are now turning to alternative protein sources in place of meat products.
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