In terms of international food trends, the focus is on attitude just as much as specific food types. Full disclosure and clarity is key, as consumers require complete transparency from food & drink labelling. More companies are sharing specifically where their ingredients are sourced from, for example.
Thanks to the advance in technology, personalisation is becoming a trend as retailers and brands are using customer data to provide shoppers with custom recommendations of products and individually targeted promotions.
Similarly, technology is also being utilised in the manufacturing industry across the globe to develop ways of replacing traditional (and now over-stretched) farming methods with scientifically engineered ingredients. Sustainability also plays a part here, as many consumers are now turning to alternative protein sources in place of meat products.
Indian breads are seeing a rise in exposure, as types other than naan start to become more popular. Poas from Goa is a light, fluffy bread often used for stuffing with meat or vegetables. Kulcha is a mildly leavened flatbread and paratha is another flatbread that is prevalent across India, Sri Lanka, Pakistan, Nepal and Bangladesh. A kati roll is a street-food dish originating from Kolkata, and in its original form is a skewer-roasted kebab wrapped in paratha bread.
See below for what some of our exhibitors are offering in this category.
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