From Dragon's Den To IFE

After facing the Dragon’s Den, Rayeesa is launching her new vegan range at IFE 2019

Back Background

DragonsDen2Rayeesa Asghar-Sandys is a passionate cook and teacher who loves sharing her native Hyderabadi cooking with others. Leaving her policing career behind, in 2010 she set up a cookery school, Rayeesa’s Indian Kitchen, at her farmhouse in Herefordshire.

After identifying a gap in the market for quick and healthy meals that deliver fresh flavours, Rayeesa created her own frozen curry sauce brand ‘Spiced by Rayeesa’ – inspired by the tastes of Southern India.

In September 2017, Rayeesa put her products in front of the fierce Dragon’s Den investors and received high praise for her sauces. The Dragons identified them as being extremely on-trend and, although she didn’t walk away with investment, her TV appearance did lead to meetings with Ocado, Iceland and Costco, as well as a dramatic increase in traffic to her website.

Since her experience with the Dragons, Rayeesa has appeared on BBC 2’s Back to the Land with Kate Humble, documenting her collaboration with a local goat farm to create her kid goat curry packs, and QVC TV, introducing the UK to Spiced by Rayeesa curry sauces.

The IFE Experience

DragonsDen3In 2019, Rayeesa will be attending IFE for the first time to launch her new range of frozen vegan curries, which come in three authentic, healthy flavours:

  • Spiced Sweet Potato and Spinach
  • Spiced Aubergine curry
  • Spiced Tarka Dhal

The frozen curries are served in handy 2-3 portion pots and range in spice level from mild to hot, offering an option for every palette.

Rayeesa Asghar-Sandys commented on why she is exhibiting at IFE 2019 and what she hopes to gain from her experience:

“IFE brings together the most innovative and exciting food & drink brands under one roof, making it the perfect place to form collaborations. We are excited to meet other passionate food businesses and hopefully start new relationships for our Spiced journey in 2019 and beyond.

“Since we’re always looking to refine our recipes and our packaging, IFE is also great to get a comprehensive snapshot of the industry and emerging trends.”

2019 Trends

Speaking about the biggest trends in the food & drink industry, Rayeesa said: “The number of vegans in the UK has risen by nearly 360% in the past decade[1], proving that the meat-free movement is here to stay. There has also been a growth in demand for un-processed and natural foods as well as dishes with reduced sugar.

“Customers are looking for healthy and ethical yet convenient alternatives that deliver on flavour and don’t make them feel like they are missing out. Our new vegan range provides exactly this: a wholesome and easy meat-free option that has all the richness of a traditional Indian curry.”

Connect with Rayeesa’s Indian Kitchen


Instagram & Facebook: @Spicedbyrayeesa

Twitter: @ChefRayeesa


Exhibiting at IFE helped Flower & White to expand export market

Flower & White are returning to IFE with their industry-first Meringue Bars

Brand Background

Flower & White have revolutionised and challenged the way people think about and enjoy meringues. They have whisked them up, slow-baked them and perfected every exquisite flavour – and the result is a show-stopping collection of gourmet delicacies. In the beginning there were the incredible giant meringues, followed by smaller yet equally moreish bites; and then came drops – dinky meringues in a kaleidoscope of colours. Now, they’ve launched a new type of meringue – the Meringue Bars.

           MeriguesMeringue Bars

With less than 100 calories per bar, the Meringue Bars meet the boom in demand for calorie controlled sweet treats and snacks. Handcrafted using only the finest ingredients, including free range eggs, natural flavours, natural colours and Callebaut chocolate, they are slow-baked to a traditional Swiss recipe. What’s more, they’re also gluten free, low fat and suitable for vegetarians.

The IFE Experience

Buyers attending IFE will be able to sample the delicious Meringue Bar range, with flavours including:

  • Raspberry – raspberry flavoured meringue coated in white chocolate and raspberry crumble
  • Chocolate – chocolate flavoured meringue coated in dark chocolate and chocolate crumbs
  • Lemon – the newest addition to the range, lemon flavoured meringue coated in white chocolate and lemon crunch

Flower & White have previously exhibited at IFE and will be returning this year – which is their 10th anniversary – with a brand-new trade stand and new, improved packaging designed to enhance stand out on the shelf.

Leanne Crowther, Co-Founder of Flower & White, commented on the brand’s previous experience of exhibiting at IFE: “Exhibiting at IFE has enabled us to expand our export market by securing and growing new and existing customers throughout Europe and further afield, which is one of our core business strategies.

“IFE 2019 will see the unveiling of our new trade stand, so we're all super excited to see the response. We're also looking forward to engaging with existing customers, shouting about our new range and ultimately generating business. IFE is an essential event for B2B companies that are looking for innovation and inspiration.

“With innovations such as our new Meringue Bar, we continue to push the boundaries of product revolution, creativity and quality and are looking at new ways to use meringue and drive category growth. We have consolidated the look and feel of the brand with new, improved packaging to enhance stand-out on shelf and consumer recognition and have introduced international packaging to maximise export opportunities. We can’t wait to show everyone at IFE what we’ve been up to over the past few years!”

2019 Trends

Speaking about the biggest trends in the food & drink industry, Leanne said: “In 2019, we anticipate that products which tap into on-the-go, snacking, calorie control, health benefits and innovation will come to the fore. At Flower & White, we have extensive ranges for retail and foodservice that provide innovative, first-to-market products that help to drive sales and grow the category.”

Connect with Flower & White


Social media: @flowerandwhite



Creating business relationships that last

The Protein Ball Co is returning to IFE 2019 to introduce their new Breakfast Ball range

Brand background

The Protein Ball Co creates delicious, all-natural protein snacks. Healthy & nutritious, the protein balls are gluten free, wheat free, vegetarian (with two vegan flavours) and contain no soy, genetically modified ingredients or added sugars. The honest-to-goodness protein balls are handmade in Sussex by the sea with a few select ingredients rolled into a soft high protein snack.

Next year the brand will be turning four and has achieved a lot in such a small space of time. In 2018 alone, The Protein Ball Co has:

  • Added two new vegan flavours to their range – Peanut Butter + Jam & Raspberry Brownie
  • Tripled their staff members and square footage of their factory and warehouse
  • Increased production to roll out 2.8 million protein balls per month on average
  • Rolled out new branding across all eight of their flavours
  • Launched a new product in three different flavours – Breakfast Balls

The IFE Experience


Having previously exhibited at IFE 2017, The Protein Ball Co created long term relationships with wholesalers and retailers and will be using the 2019 event as a platform to showcase their newest product range – Breakfast Balls. Launched in September 2018, the new range consists of three unique flavours:

  1. Hazelnut + Cacao - Made from raw pitted dates, gluten free oats, hazelnuts, cacao nibs, cacao powder and pea & rice protein, these indulgent Hazelnut + Cacao breakfast balls taste like a Ferrero Rocher. If you’re a fan of Nutella, you’ll love these! Perfect with a cup of coffee in the morning.
  2. Apple + Blueberry (nut free) - These oaty balls of goodness are made with a sweet handful of raw pitted dates, gluten free oats and apples & blueberries with vegan rice and pea & pumpkin protein. Rolled in cinnamon and gluten free oats, these nut free breakfast balls have a fruity taste with an interesting zing. Great for breakfast on-the-go, after your morning run or at your desk.
  3. Strawberry + Vanilla - These sweet and moreish breakfast balls are made with pitted dates, gluten free oats, almonds, strawberries and natural vanilla flavouring. Rolled in gluten free oats, these Breakfast Balls taste like a healthy strawberry milkshake and have a lovely crunch from the pea protein crispies. A great breakfast snack with a cup of tea or coffee, on the way to the office or after your morning workout.  

Natalie Kohn, Marketing Manager at The Protein Ball Co, commented on the brand’s previous experience of exhibiting at IFE: Exhibiting at IFE has been hugely beneficial for our brand. Not only have we created relationships with wholesalers and retailers that complement our brand, but we’ve also generated leads which have become regular customers of ours. We’re really looking forward to IFE 2019 and meeting new and existing buyers, as well as introducing our new products.

“IFE is a great place for us to not only meet with new customers but catch up with our current customers and give them an update on what we’ve been up to recently. There is also the opportunity to see what new brands are out there and to create collaborative relationships.”

2019 Trends

Speaking about the biggest trends in the food & drink industry, Natalie said: “Protein snacks are becoming more popular according to Mintel’s June 2018 report, as consumers are more focussed on health & wellbeing. This trend goes hand-in-hand with veganism and the emergence of plant-based proteins in mainstream food & drink, something which our vegan protein snacks tap directly into.

“As well as this, the on-the-go breakfast market is also increasing with 28% of consumers now eating breakfast on the way into work or the gym. Our new breakfast balls will allow operators to jump on this new trend and get ahead of their competition with a new, innovative breakfast offering.”

Connect with The Protein Balls Co


Social media: @theproteinball

Combining food & art

COCO Chocolatier will be showcasing their new Art of Chocolate collection at IFE 2019

Brand background

Edinburgh-based artisan chocolatier, COCO Chocolatier, meticulously craft delicious, contemporary chocolate from the world’s finest cocoa, before enveloping it in original designs by independent artists. Only ethical, single origin, palm oil free chocolate from Colombia is used in all their tasty treats and their dark chocolate is also vegan. COCO are known for their bold and daring packaging featuring bespoke artworks by talented artists from Berlin to Glasgow. 

The IFE Experience

80g Dark Cold Brew

Like IFE (which will mark its 21st birthday), in 2019 COCO are also celebrating a business milestone with their 15th anniversary. To celebrate, they will be showing their new Art of Chocolate collection featuring 12 sumptuous flavours:

  • Cold Brew Coffee dark chocolate
  • Colombian Dark 61%
  • Colombian Milk 40%
  • Earl Grey Tea dark chocolate
  • Gin & Tonic dark chocolate
  • Isle of Skye Sea Salt dark chocolate
  • Isle of Skye Sea Salt milk chocolate
  • Lavender milk chocolate
  • Orange milk chocolate
  • Passion Fruit & Honeycomb dark chocolate80g Dark GT
  • Rhubarb & Ginger milk chocolate
  • Salted Caramel milk chocolate

Speaking about the launch of the new range, Calum Haggerty, Director of COCO, said: “We are delighted to be launching our new collection of 12 bars that not only combine unique flavours with the highest quality ethical chocolate, but also bold artwork by independent artists. We are as passionate about contemporary art as we are about ethical chocolate. To be able to support artists as well as challenge the industry to produce chocolate more ethically is what drives our work.”

2019 Trends

Speaking about the biggest trends in the food & drink industry, Calum said: “The food & drink industry is a competitive market place, particularly as consumers are always looking for the latest innovation. To stand out from the crowd, brands need to ensure that they’re offering something unique that
not only attracts new customers, but also keeps them coming back for more.

“IFE is a busy and excellent platform for food & drink brands to showcase their innovations. We’ve met some great clients and are looking forward to meeting both existing and new clients at IFE 2019.”

Connect with COCO Chocolatier





Speakeasy Ice Creams

Speakeasy Ice Creams exhibited at IFE for the first time in 2017, using the event as a platform to launch their product into the international food & drink marketplace. Here's more on how IFE became part of their success story...

Using IFE as a platform for national distribution

Speakeasy presents indulgently creamy, alcohol infused ice cream crafted in partnership with award-winning spirits and liqueur producers. 

The Speakeasy brand, which launched in 2017, has created a truly luxurious ice cream, carefully infused with the flavours of its award-winning alcohol partners. These innovative ice creams have gained national coverage and praise from customers and chefs alike for adding a twist to traditional desserts. 

With two collections and six unique flavours – Spiced Rum, Cherry Brandy, Ramos Gin, Amaretto, Limoncello and Cold Brew Coffee Liqueur – the brand is growing from strength to strength. 

The IFE Experience


At IFE 2017, Speakeasy Ice Creams unveiled its launch collection (finishing production only the night before!), and secured two major listings over the course of the event – Ocado and Bermondsey Pub Co. Since then the brand continues to sign up new listings and expand its reach throughout the UK.

At IFE 2019 Speakeasy will unveil its latest innovation, the After Dinner Collection of Amaretto, Limoncello and Cold Brew Coffee Liqueur, the   introduction to Lazzaroni (Amaretto and Limoncello) was also made at IFE 2017. 

Jane Woodhead, Founder of Speakeasy Ice Creams, commented on what IFE means to her: “We are very much looking forward
to IFE in 2019 following the huge success of our launch at the event in 2017. Not only did we secure two impressive listings but we
also we also met with Lazzaroni, which is one of our latest drinks partners. In 2019 we will be returning with a new collection and
flavours and are looking forward to meeting with buyers. This event is an excellent forum for showcasing products and meeting
decision-makers who are engaged and looking for innovation and inspiration.”

2019 Trends

Speaking about the biggest trends in the food & drink industry, Jane said: “For us, collaboration is key, and we look forward to developing new relationships with drinks producers in 2019. The luxury food market continues to grow and we’re excited to see high-quality ice cream, such as Speakeasy, be part of this.”

Be part of IFE 2019

IFE is the perfect platform for any size company looking to launch products into the food & drink industry. Get your company in front of 27,000 industry attendees. Contact a member of the team today for pricing and availability options.