Table olives have a broad consumer reach, and the objective of OLIVE YOU in the UK is to establish the product, not only in supermarkets, but also at the core of general consumer awareness, as a delicious ingredient in recipes or a snack.

In this third and final year of the OLIVE YOU: Europe’s Finest Table Olives campaign in the UK, promotional actions have been developed to target chefs, foodies, retail professionals and consumers of all ages, through advertising, sampling, masterclasses, tasting events, promotions in POS and so forth,

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