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30 Jan 2023

Confectionery giant partners with acclaimed Danish brand

Confectionery giant partners with acclaimed Danish brand

Confectionery experts at World of Sweets are expanding their partner brands portfolio by introducing an internationally acclaimed Danish brand to their range. 

Anthon Berg, which was founded in 1884 and is the world’s leading liquor filled chocolate brand, joins the portfolio of global confectionery brands distributed by World of Sweets and opens up new sales markets for the confectionery giant. 

World of Sweets has become the new authorised UK distributor of Anthon Berg, which is owned by Toms International, a Danish confectionery producer since 1954. 

The distribution reach offered by World of Sweets will bring the Danish brand to a whole new market, vastly expanding their UK customer base and positioning them as an all year round gifting option for retailers, as well as focusing efforts during popular gifting seasons including Valentine’s, Mother’s Day, Father’s Day & Christmas.

The brand is best known for their iconic bottle-shaped chocolate and endorsed by some of the most famous original liqueur brands.

The brand’s current confectionery offering includes Premium Chocolate Liqueurs, Chocolate Cocktail Liqueurs, Chocolate Coffee Liqueurs, Single Malt Scotch Collection, Chocolate Liqueur Tablets, Chocolate Pralines, Fruits in Marzipan, Marzipan Bars and an Advent Calendar.

Anthon Berg is considered to have the best selection of globally recognised spirits brands in the chocolate category, and the experts at World of Sweets plan on making the most of all product formats in their portfolio, including gift boxes, sharing pouches, tablets and bars. 

Helen Bradshaw, Sales and Marketing Director at World of Sweets said: “We are delighted to have partnered with Anthon Berg as their new authorised UK distributor, bringing their range of premium gifting products to retailers across the country. 

“The iconic Danish confectionery brand brings a whole new market for our products and allows us to expand our offering. We know they will be popular among a whole host of retailers. As an internationally acclaimed brand with an exciting offering they will be appealing both to retailers and their customers.”

Guilhem Peirre Bénézet, Area Director at Tom’s Group said: “We are very excited to be entering a new partnership with World of Sweets to become our new authorised UK distributor of Anthon Berg in the UK. 

“The Anthon Berg brand offers customers and consumers a unique and premium quality product, and with a strong partnership and distribution efforts by World of Sweets we hope to vastly expand our UK audience.”

World of Sweets is the UK’s largest confectionery distributor, importer, and wholesaler, supplying thousands of customers across all retail channels.

Offering a world of distribution solutions from e-commerce sites serving 55,000 customers per week to Hancocks wholesale stores with over 22,000 customers, field sales and a direct to store team covering 36,000 independent customers and a national accounts team covering all UK retail channels.

Contact the team of experts to discuss their year round and Christmas 2023 range today at Telephone: 0330 202 0903 / Email: help@worldofsweets.co.uk

 

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