){kind=logo}
){kind=logo}
Fresh produce remains one of the most dynamic and strategically important areas of the food and drink sector. From shifting consumer expectations around provenance and seasonality to ongoing conversations about resilience, sustainability and supply chain transparency, the category sits at the heart of how the industry is feeding the future.
At IFE 2026, part of Food, Drink & Hospitality Week, the Fresh Produce Section returns in partnership with the Fresh Produce Consortium (FPC), bringing together growers, exporters, importers and service providers from the UK and around the world.
The partnership with the FPC underlines the section’s role as a meeting point for the fresh produce community. As the UK’s trade association for the fresh fruit, vegetable, cut flower and plant sectors, the FPC represents businesses across the supply chain, from field to fork. Its involvement ensures the section reflects the real priorities of the industry, from labour and logistics to innovation and international trade.
This year’s line-up highlights the truly global nature of the produce market. International participation includes national and trade bodies such as the Uganda High Commission, Rwanda High Commission/NAEB and Procomer, alongside Trade Development Company JSC from Uzbekistan. Belgium is strongly represented through VLAM Flanders’ Agricultural Marketing Board, BelOrta, Coöperatie Hoogstraten CV, Warnez and De Aardappelhoeve, showcasing the strength and diversity of European fresh produce.
Alongside these are established UK businesses including Chiquita UK Ltd, Fresh4U Produce Ltd, Pan United Ltd, Company Shop Ltd, PML Seafrigo UK Ltd and Lagache Freshco, reflecting the breadth of the domestic market across sourcing, ripening, redistribution and logistics.
Federico Dellafiore, Event Director for IFE, says: “Fresh produce is fundamental to the entire food and drink ecosystem. It drives footfall in retail, shapes menus in foodservice and plays a central role in delivering healthier, more sustainable diets. By bringing together growers, exporters, wholesalers and buyers at IFE, we are creating a space where the industry can have meaningful commercial conversations and build the partnerships needed to strengthen supply chains for the future.”
For buyers across retail, wholesale and foodservice, the Fresh Produce Section offers a focused environment to explore new supply partnerships, discuss category development and respond to changing consumer demand. As shoppers continue to prioritise freshness, health and value, and as supply chains adapt to geopolitical and environmental pressures, direct conversations with growers and suppliers have never been more important.
The section also speaks directly to IFE’s 2026 theme, Feeding the Future. Fresh produce plays a central role in delivering healthier diets, supporting sustainable farming practices and reducing food waste through smarter sourcing and distribution. By convening producers and buyers under one roof, IFE creates space for collaboration and practical problem-solving at scale.
With global exhibitors, strong trade body backing and a clear focus on commercial opportunity, the Fresh Produce Section at IFE 2026 is set to be a key destination for anyone looking to strengthen their produce offer and build resilient supply chains for the years ahead.
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)