Iceland is calling on food and drink brands to join the next wave of its Brands on Ice accelerator programme. The initiative is open to both start-ups and established businesses with bold ideas and breakthrough products, offering the chance to partner with one of the UK’s most recognised retailers.

The programme focuses on branded new product development and gives participants the opportunity to bring innovative concepts to market with expert support and national reach.

Successful applicants will benefit from:

• Up to £100,000 investment to bring their product to market

• Nationwide visibility across Iceland, The Food Warehouse, and online

• Expert guidance and a tailored launch strategy

• Direct access to Iceland’s trading teams to pitch their concept

Whether you’re a disruptive start-up or an established brand with something new, Brands on Ice provides a platform to develop, refine, and launch new products across the UK.

Applications are open now.

Apply today at www.brandsonice.co.uk.