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02 Nov 2023

Independent brands take both top prizes at the third Free From Christmas Awards

Independent brands take both top prizes at the third Free From Christmas Awards

Free from companies large and small returned to compete in the Free From Christmas Awards 2023, with NOMO and Mindful Brands taking the top honours, securing Free From Christmas Food of the Year and Free From Christmas Drink of the Year respectively.

Mindful Brands’ Soldadera Blanco Non-Alcoholic Tequila Alternative has “All the expectation of tequila but without the alcohol!” And especially important for the free from and allergic consumer it is top 14 allergen free: “This screams inclusivity - if people were having a round of tequila shots no one would be left out.”

Tesco retained the coveted Christmas Range of the Year for the third year running: “At Tesco, you can do your whole Christmas family shop, and cater extremely well for those with food allergies, be they vegans, vegetarians or omnivores!”

And NOMO won Best Independent Brand for the third year running, as well as taking the top prize for their Mint Sharing Box. “A real contender for the classic after dinner mint that dominates the market!”

Winners were announced throughout the evening of 1st November via both Twitter and Instagram.

All Gold, Silver & Bronze winners in all categories — which included ‘Christmas Dinner’, ‘Party Foods’, ‘Drinks’ and others  - can be found on our website.

"Not only were entry numbers up 50% on last year,’ said Free From Awards CEO, Cressida Langlands. ‘We also saw a great deal of innovation across free from, and not all of it mimicking what’s available in the main category offer."

Entry to the Free From Christmas Awards will re-open in July 2024. Meanwhile entry to the Free From Food Awards 2024 (for non-seasonal food and drink), and our much-loved Easter Award, will open on 2nd January 2024.

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