Great British Beef Week, organised by Ladies in Beef, returns this week to celebrate the great quality and excellent environmental credentials of British beef and highlight the innovative and sustainable farming methods from producers across the country.

Once again, the week-long celebration is supported by AHD(the Agriculture and Horticulture Development Board), Red Tractor, the National Farmers Union, Hybu Cig Cymru – Meat Promotion Wales (HCC) and the Royal Agricultural Benevolent Institute (RABI).

Launching on Sunday, April 23 and continuing to Sunday, April 30, GBBW will see farmers, processors, retailers, butchers and chefs unite once again to share recipes, real-life farming stories and infographics on social media and in the press, as well as industry promotions on beef packs, on counter, on menu and in-store.  

AHDB Marketing Manager Louise Woodward said: “This year, with the King’s Coronation taking place, there will be plenty of opportunities for the British public to celebrate their patriotism as part of Great British Beef Week.

“We want to celebrate delicious locally reared British beef, which is among the most sustainable in the world. The UK has one of the most climate friendly and sustainable beef production systems in the world.

“This GBBW, we want to connect the great taste of British beef with our UK farming credentials. And with the launch taking place on St George’s Day and the coronation of the new King shortly after, we hope there will be a real strong element of celebration and pride during this year’s event.”

The week-long celebration has secured the support of Caribbean chef Liam Barker, Mae Filipino Recipes and Oli Paterson the ‘elburritomonster’, who will be sharing their recipe ideas for the iconic British roast in videos across Facebook and Instagram.

AHDB Head of Marketing Carrie McDermid said: “We are delighted that these three fantastic foodie influencers will use their cooking expertise on social media to inspire the nation to cook with beef during the ever-popular GBBW.

“By sharing these videos, we will be able to reach and encourage more households to mix-up their roast beef experience and celebrate delicious locally reared British beef, which is amongst the most sustainable in the world.”

Returning for a 13th year, GBBW will see farmers, processors, retailers, butchers and chefs uniting with industry leaders to celebrate ‘naturally delicious’ British beef. By sharing recipes, real-life farming stories and infographics on social media and in the press, we can celebrate the quality and taste of British beef as well as our world-leading farming credentials.

NFU President Minette Batters kicked off the celebrations on Sunday with an on-farm video for social media, talking about the importance of GBBW and the messages around the sustainability of beef production in the UK.

Minette, who will also close the week-long celebrations with a round-up of the activities, is the co-founder of GBBW alongside Ladies in Beef, a voluntary organisation of female beef farmers set up by Devon producer Jilly Greed.

Find out more at ladiesinbeef.org.uk/gbbw/, and to stay up to date with the latest news, interviews and industry trends subscribe to the IFE newsletter.