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05 Sep 2023

Industry prepares for the 22nd British Food Fortnight

Industry prepares for the 22nd British Food Fortnight

Retailers, hospitality businesses and food & drink brands are preparing for the start of British Food Fortnight, taking place 16 September to 1 October, an annual celebration of Britain's diverse and delicious food led by Love British Food

One of the biggest national celebrations of British food in the national calendar, British Food Fortnight was launched in 2001 to revitalise the UK farming sector and revive rural communities and has driven sales and consumer awareness in major retailers and foodservice organisations including Tesco, SPAR, Budgens, Londis, John Lewis, Brakes and Sodexo. 

Leading wholesaler Brakes has launched a British Food Fortnight campaign to help chefs capitalise on the growing trend towards seasonal British ingredients.

A long-standing supporter of British Food Fortnight, Brakes has created a range of resources to help caterers to make the most of the event, with seasonal planners, recipe templates and ideas, as well as grower stories that can be used as part of customers’ own marketing and provenance stories.

The company is also offering promotions on some key British lines in the lead up to British Food Fortnight, which takes place from 16 September to 1 October 2023.

Across Brakes, and fellow Sysco GB company Fresh Direct, there is a strong commitment to support British agriculture and bringing the best of British produce to professional kitchens. The companies are actively talking with customers to increase the proportion of British products on their menus, as well as communicating the benefits of British and making customers aware of the range of British produce that is available.

Cathy Amos, Head of Customer Marketing and Love British Food Ambassador, said: “We’ve been supporting Love British Food and British Food Fortnight since it was launched, as we believe it’s a great way to celebrate British food.

“The past year has shown the importance of ensuring a vibrant British agricultural sector and, across Sysco GB, we’re supporting farmers and helping customers to capitalise on British produce. We have representatives on both Love British Food’s schools and hospitals working groups and will continue to work to raise awareness of the variety and seasonality of British products.”

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