Leamaxx International (Stand N4810) has announced the launch of Energy Boba, a new category-defining concept that combines the familiar energy drink profile with the playful, sensory appeal of popping boba.

Developed in response to shifting consumer expectations, Energy Boba blends a citrus-forward energy flavour with bursting boba pearls, creating a multi-sensory drink experience designed to appeal to next-generation consumers. The format brings together functionality, visual impact and texture, offering a fresh alternative to traditional energy drinks.

With global energy drink demand forecast to exceed USD 90 billion by 2027, younger consumers are increasingly seeking products that go beyond conventional formats. Energy Boba addresses this demand by introducing texture and visual appeal into the functional beverage space, opening up new opportunities for differentiation across retail and foodservice.

A new format for functional drinks

Unlike standard energy beverages, Energy Boba delivers a layered experience that combines flavour, texture and colour. The popping boba format allows brands and operators to create visually striking drinks that stand out on menus, shelves and social media, while retaining the performance positioning consumers expect from energy products.
Simple to serve, flexible to use

Energy Boba requires no cooking, preparation or specialist equipment. Operators simply scoop and serve, making it suitable for a wide range of settings, including cafés, bubble tea shops, quick-service restaurants, bakeries, entertainment venues, universities and convenience retail. It also offers a low-labour, high-margin option for ready-to-drink manufacturers exploring new beverage formats.

Opportunities for retail and private label

The product also presents opportunities for private label development and limited-time launches, including sparkling energy drinks, textured RTD beverages and seasonal promotions. Leamaxx’s global manufacturing network supports scalable supply for international retailers and beverage brands.

Commenting on the launch, Leamaxx’s Product Innovation Team said the concept reflects a wider shift towards drinks that are as engaging as they are functional, giving brands new ways to connect with younger audiences.

Energy Boba will be showcased at IFE 2026, where buyers can explore its application across sparkling drinks, mocktails, RTD formats and functional beverage ranges.