Mayo and ketchup with Christmas dinner? New Subway survey reveals condiments are king for Gen Z this festive season
Subway® is launching a free limited-edition range of Christmas tree decorations inspired by its most popular sauces after new research revealed a seismic shake-up in the culinary accompaniments that will be adorning UK tables this year.
Young Brits are leading a saucy shake up of festive traditions, a new survey has found, as 43% of Gen Z would choose a non-traditional condiment like ketchup over gravy to accompany their festive meal. More than half (51%) of Gen Zs admit to adding a dollop of mayonnaise to their Christmas dinner, with even more (56%) choosing to lather it in ketchup.
With almost six in 10 (58%) Brits saying they would find it hard to live without their favourite condiment, Subway is celebrating this unwavering passion with the launch of a line of free festive baubles inspired by its most popular sauces – Chipotle Southwest, Sweet Onion, and Honey Mustard.
More than half (51%) of the nation agree Christmas dinner would be ruined without their favourite condiment, but many younger Brits will be reaching for more than just the gravy boat this Christmas.
What some may consider an act of saucy sacrilege, some quirky condiments Gen Z have paired with their Christmas dinner include curry sauce (39%), sriracha (36%), salad cream (25%), barbeque sauce (21%), and sweet chilli sauce (21%). A generation of sauce enthusiasts, 44% of Gen Z Brits have had an argument with friends or family on the divisive topic of condiments, while 43% have even turned down a meal because their favourite wasn’t available. Almost a third (32%) have taken matters into their own hands by bringing their favourite sauce out with them to dinner, and nearly a quarter (24%) admit to consuming a condiment straight from the bottle.
EMEA Senior Marketing Director at Subway® Kirstey Elston, said: “There's no denying that Brits take their sauces seriously, and we love seeing what unique flavour combinations our customers come up with."