In a world where wellness often feels complicated, expensive, and time-consuming, Kloudy is redefining the complex wellness routine transforming it into something simple, joyful, and delicious.

Founded by two female entrepreneurs who left behind careers in criminal law, Kloudy was born from a shared belief that wellness shouldn’t feel like another task on a never-ending to-do list. After years spent working in high-pressure legal environments, long hours and stressful days made it clear that sustainable energy, balance, and mental clarity weren’t luxuries; they were necessities.

Yet the solutions available didn’t quite deliver. Coffee provided a quick burst of energy followed by an inevitable crash. Wellness powders felt clinical and inconvenient. Functional drinks promised benefits but often compromised on taste. So, the founders set out to create something better.

Kloudy is the UK’s first functional matcha brand designed to make wellness effortless, your daily wellness routine in a delicious sip.

At the heart of every Kloudy drink is Japanese ceremonial-grade matcha, combined with carefully selected natural ingredients including adaptogens, nootropics, vitamins, minerals, and prebiotic fibre. The result is a blend designed to support the pace and pressures of modern life.

Matcha has been celebrated for centuries for its unique combination of natural caffeine and L-theanine, which work together to provide sustained energy and mental clarity. Zen Buddhist monks traditionally drank matcha to support long periods of meditation and focus, while samurai warriors were known to drink matcha before battle, valuing its ability to create calm alertness and steady energy.

However, as matcha has grown in popularity across the Western world, it has increasingly been transformed into a dessert-style drink, often mixed with syrups, sugars, and heavy milk bases. While these drinks have introduced matcha to new audiences, they often overshadow the very qualities that originally made matcha so powerful, its natural ability to support focus, calm energy, and overall wellbeing.

Kloudy was created to bring matcha back to its roots, while adapting it for modern lifestyles. By combining ceremonial-grade matcha with functional ingredients, Kloudy enhances the traditional benefits of matcha with adaptogens and nootropics designed to support focus, balance, and everyday performance, without the sugar-heavy formulas commonly found in many modern matcha beverages.

But Kloudy is more than a beverage. It’s a brand built around a simple philosophy: wellness should feel joyful, social, and accessible.

With its playful identity and community-driven approach, Kloudy speaks to a new generation of wellness-conscious consumers, busy professionals, creatives, and health-minded individuals who care about what they put into their bodies but refuse to sacrifice flavour, fun, or lifestyle.

Launched in December 2025, Kloudy is now introducing buyers, retailers, and industry leaders to a new category within the drinks space: functional matcha beverages that combine taste, energy, and wellbeing in one product.

For the founders, the transition from criminal law to entrepreneurship has been driven by resilience, curiosity, and a desire to build something meaningful.

What began as a personal search for a better daily ritual has evolved into a larger mission: to redefine how people experience energy and wellness, one sip at a time.

And this is only the beginning.