At IFE London 2026, the UK and Europe’s premier food and drink exhibition, the Frozen World Foods category will be led by the brands setting the pace for rate of sale, shopper demand and long-term category growth.

Exhibiting side by side in the Frozen & Chilled Hall, Taj Foods Ltd (Stand N3932) and Tubzee’s (Stand N4034) will present a complete, category-defining frozen world foods proposition, led by established power brands.

Together, the two brands offer buyers an end-to-end proposition, spanning core freezer essentials that deliver consistent volume and repeat purchase, through to premium indulgence that drives differentiation and incremental value. Built on strong brand equity, execution at scale and proven shopper loyalty, the combined offer reflects the foundations required to lead frozen world foods categories sustainably.

Taj Foods will showcase its extensive frozen world foods portfolio, developed over decades and trusted by major retail, wholesale and foodservice partners to deliver strong rates of sale and dependable category performance.

Tubzee’s complements this with its premium kulfi and frozen dessert range, bringing cultural authenticity, indulgence and a clear point of difference to the frozen aisle.

For buyers, the message is clear: frozen world foods categories are built and protected by power brands with heritage, demand and consistency, delivering for today’s shoppers while future-proofing the category.

As a buyer incentive, the first 50 buyers to visit the stands on day one will receive complimentary masala fries or kulfi, offering a firsthand taste of products shoppers actively seek out by brand name.

Exhibition details

IFE London 2026
Frozen & Chilled Section
Taj Foods – Stand N3932
Tubzee’s – Stand N4034

For retail, wholesale and foodservice buyers planning frozen world foods ranges for 2026 and beyond, IFE is where category direction is set and where the power brands of frozen world foods take the stage.