The Saudi Exports Development Authority (Saudi Exports) participated under the “Saudi Made” identity at IFE 2026, held at Excel London from 30 March to 01 April 2026, with a pavilion featuring 14 national companies.

The participation aimed to enhance the global presence of Saudi products and expand non-oil exports, particularly in the food sector. Exhibiting companies showcased a broad range of high-quality products, reflecting the continued development of the Kingdom’s food industry and strengthening confidence in Saudi offerings across international markets.

Among the exhibitors, Al Khair Trading Company highlighted its expertise in the coffee sector, drawing on extensive manufacturing capabilities and specialised production facilities. Date producers were also strongly represented, with Al-Ahmadiya Dates Company For Manufacturing and Venture Hub LLC (Castle Farms) presenting a range of premium Saudi date varieties, including organic lines and internationally certified products exported to markets worldwide.

Other participants reflected the diversity of Saudi food production. Alhussan Food Factory showcased its range of natural seed oils, including sesame and black seed oil, produced using modernised manufacturing processes. Company Barakah Al Sanabil for Manufacturing presented its pasta and food products, produced using advanced technologies and high-quality ingredients, while Prima International Co. exhibited its frozen bakery range, designed to support hospitality operators with consistent quality and operational efficiency.

In beverages, Arrow Juice Factory for Bottling & Production demonstrated its international reach, with multiple established brands distributed across more than 35 countries and private label capabilities for multinational partners. Antash Mashroub Jo for Industry (JO Drinks) presented a portfolio of premium non-alcoholic beverages, including refined alcohol-free alternatives, cold brew tea concentrates and natural syrups developed for high-end hospitality settings.

IFE is one of the leading food and drink trade events in the UK, bringing together global suppliers, buyers, importers and decision-makers from across retail, wholesale and hospitality. The event provided a platform for international partnerships and export opportunities, supporting brands looking to expand their presence in new markets.

Saudi Exports’ participation in international exhibitions reflected its ongoing efforts to enable national products and services to access global markets, while supporting companies in developing export capabilities and enhancing their competitiveness on the world stage.