Tesco has welcomed the latest cohort of up-and-coming brands to its Tesco Accelerator programme at Tesco HQ, offering them the opportunity to grow with one of Britain’s biggest retailers. The new participants met the team behind the programme and heard from brands already on the Accelerator journey.

The 2025 cohort includes:

• All The Aunties: Reimagining paneer, All The Aunties offers handmade, protein-rich paneer made from British milk. Their range includes Original Plain and flavoured varieties, aiming to inspire diverse culinary applications beyond traditional Indian dishes.

• Islands Chocolate: Crafting award-winning chocolates, Islands Chocolate produces products like 75% Dark Chocolate Buttons, 45% Hot Chocolate Powder, and a Chocolate & Hazelnut Spread. Their offerings are beloved by chefs, baristas, and connoisseurs alike.

• Kulcher: Specialising in plant-based ready-to-eat meals, Kulcher offers dishes that cater to the growing demand for vegan and vegetarian options, focusing on authentic flavors and high-quality ingredients.

• JUX Food: Introducing a fresh take on dried food, JUX Food provides 100% natural, highly nutritious super ingredients. Their products, such as the Ginger Stackable Pot, offer convenience and flavor in a single teaspoon.

• Lazy Joes: Known for their innovative approach to convenience, Lazy Joes offers products designed to simplify everyday tasks, making them a go-to choice for consumers seeking efficiency without compromising quality.

• Lowrise Brewery: Brewing lower-calorie craft beers, Lowrise Brewery offers options like Lowrise Lager and Hazy Pale, providing 35–40% fewer calories than regular beers without compromising on taste.

• Nimi Nosh: Bringing bold Caribbean flavors to the UK, Nimi Nosh offers sauces and marinades such as the Epic Jerk Quick Marinade & Sauce and Cracking Curry Quick Marinade & Sauce, allowing consumers to easily infuse their dishes with authentic tastes.

• Oato: Providing a range of oat-based beverages, Oato's products include Barista Whole, Chocoloato Oat Drink, Strawberry Oat Drink, and the new Caffè Latte Oat, catering to the growing demand for plant-based milk alternatives.

• One Living: Focused on sustainable living, One Living offers products that promote eco-friendly lifestyles, aligning with the increasing consumer interest in sustainability and environmental responsibility.

• Scrapples: Dedicated to reducing food waste, Scrapples creates products that repurpose surplus ingredients, offering consumers tasty and sustainable options that contribute to a circular food economy.

• SUNFLY: Innovating in the tech space, SUNFLY develops products that enhance everyday experiences, aiming to integrate seamlessly into consumers' lives with cutting-edge technology.

• Who Gives A Crap: Offering eco-friendly toilet paper made from recycled paper or bamboo, Who Gives A Crap donates 50% of its profits to clean water and sanitation projects globally. Their products are now available in Tesco stores, expanding their reach to a broader audience.

• WUKA: Providing sustainable period products, WUKA offers reusable period pants that are chemical-free and plastic-free, catering to consumers seeking eco-friendly alternatives to traditional menstrual products.

The Tesco Accelerator programme provides much-needed support to some of the UK’s most exciting brands, giving them the opportunity to be stocked in Tesco stores and online. It also offers access to a year-long programme of mentoring, learning and development focused on growth, supported by Tesco’s new dedicated innovation buying team. The initiative replaces the Tesco Incubator Programme, which successfully launched several high-profile brands.

Brands are carefully selected to reflect emerging trends including health and sustainability, speciality products that cater to Tesco communities, and values-driven initiatives that actively give back.

The announcement has generated excitement on LinkedIn, with participants sharing their enthusiasm:

• Riya Patel, Founder of All The Aunties: “Thrilled to be bringing the Aunties nationwide!”

• Jimmy Walsh, Co-Founder of Lowrise Brewery: “Absolutely buzzing for this!”

• Kyle Parchment, Founder of Kulcher: “Still doesn’t seem real! Can’t wait to get started.”

• Tom Christopher, Head of Sales at One Living: “A real privilege to be in the room with such inspiring people and progressive brands!”

• SUNFLY: “We’re thrilled to be part of such a fantastic programme.”

• Oato: “We couldn’t be more excited about joining this stellar programme!”

Tesco’s Accelerator programme continues to support the next generation of UK brands, helping them scale, innovate and reach new customers.