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Check out the retail sessions recorded live at IFE, part of Food, Drink & Hospitality Week 2024. Get the latest export insights and advice from Food & Drink Exporters Association, UK Export Academy, Department for International Trade, Food & Drink Export Council, Ashbury, Rosetta Brands, and more.

Getting Started In Export - Be Inspired!

Join the FDEA as they kick off the Exporters Hub content programme for 2024 with an insightful introductory session focussing on advice sharing for companies beginning their exporting journey. Be inspired by and learn from the success FDEA members have had in selling UK brands to international markets.

Host:

  • Sandra Sullivan MBE, Director - Food & Drink Exporters Association

Speaker:

  • Adriana Santos, Head of International - The Tracklement Company Ltd
  • Matt Fletcher, Head of Buying - Smylies


 

Export Can Be A Risky Business

In this session, expert speakers from FDEA Members Kilburn & Strode and White & Black will discuss some of the key things to review when exporting. Considerations will touch upon how best to protect your brand and how to navigate distributor agreements.

Host:

  • Sandra Sullivan MBE, Director - Food & Drink Exporters Association

Speaker:

  • Rowena Tolley, Trade Mark & Branding Partner - Kilburn & Strode LLP
  • Phil Thompson, Commercial Partner (Law) - White & Black Limited
  • Raheel Rehman, Regional Head of International - DASH Water

Kilburn & Strode have built together a Top Tips for F&D Brand Protection in Asia pdf. Check it out here.

Deforestation Regulations - What's The Impact On Exporters?

The EU deforestation regulations came into force in June 2023, demanding yet another layer of data transparency and due diligence from retailers and manufacturers. In this panel discussion hosted by Ashbury – regulatory compliance experts, representatives from across the industry discuss the impact this has on exporters to the EU and look at how the GB proposed regulations compare.

Host:

  • Felicity Wingrove, Founder and Strategic Advisor - Zen Communications Limited

Speakers:

  • Nicko Debenham, MD - Sustainability Solutions

  • Sarah Blanchard, Associate ESG Lead - Prof Consulting

  • Fiorella Sanchez, KPMG - Global EUDR Lead

  • Rebecca Kaya, Senior Regulatory Affairs Advisor - Ashbury


 

Getting Yourself Out There - Top Tips For Online International Selling

Selling via ecommerce offers multiple opportunities for exporters. Rosetta Brands will teach you how to leverage ecommerce platforms to sell your product overseas. Hear from this Amazon Vendor Specialist on how to create a robust, experienced strategy offering end-to-end tailored solutions.

Speakers:

  • Louise Armour, Head of Business Development - Rosetta Brands

  • Robert Watson, Director & Co-Founder - Morocco Gold Ltd

  • Charlie Keen, Agency & Vendor Marketing Manager - Rosetta Brands

  • Will Downey, Senior Business Development Manager - Australian Trade and Investment Commission- Austrade

Rosetta Brands have put together a report which highlights the strategic component parts that lead to selling, branding, and winning on Amazon. Find out more here.

Why Export? Why Not?

Join Tony Goodman MBE & founder of Forest & Company Marketing and Amanda Stansfield, Managing Director of Granny Gothards and find out how they turned their businesses into successful companies selling internationally. Full of fascinating insights and tips to help you take your business overseas, listen to expert advice from business owners like you. 

Answering key questions such as; how did they get started and take those first steps into export? How did they find their first customer? What challenges did they face and what would they do differently today? Hosted by Mark Burkett, Export Academy Adviser from the DBT who will be joined by colleague Menna Mcniven, Food & Drink sector specialist. Come along to this session and find out more about how to grow your business and the free support from the UK Export Academy.

Host:

  • Mark Burkett, Export Academy Adviser - UK Export Academy

Speakers:

  • Menna McNiven, Food & Drink Sector Specialist - Department for International Trade

  • Amanda Stansfield, Managing Director - Granny Gothards

  • Tony Goodman MBE, Founder - Forest & Company Marketing


 

How To Reach International Customers And Get The Practicalities Right

Hear from FDEA service providers Export Access, NNR and Ashbury as they talk through how to manage sending products overseas and best practice around customs, logistics and labelling. Gain practical insights to elevate your business on the international stage and connect with a diverse customer base.

Host:

  • Sandra Sullivan MBE, Director - Food & Drink Exporters Association

Speakers:

  • Gary Baylis, MD - Export Access Limited

  • Lee Griffiths, MD - NNR Global Logistics

  • Rebecca Kaya, Senior Regulatory Affairs Advisor - Ashbury

Check out an accompany report by NNR Global Logistics here.

What Do Distributors Expect From You?

How exactly can we know what distributors are after and even trickier- how can we meet these expectations productively? Join this panel of FDEA International Expert members are they give their top tips on how UK brands can build strong relationships with international distributors including a focus on China, Australia and France.

Host:

  • Sandra Sullivan MBE, Director - Food & Drink Exporters Association

Speakers:

  • Mark Field, CEO - Prof Consulting

  • Antoaneta Becker, Director Consumer Economy - China - Britain Business Council

  • Katie Birrell, Head of International Sales - Nairn’s Oatcakes Ltd

  • Jade Guiffes , Business Development and Communication Executive - SUTRALIS 


 

The Art Of Exporting Sustainably

Sustainability is a trend that is here to stay. But how it plays out in different markets can be variable. With strong government backing for organic in the EU and retailers showing novel approaches to removing barriers to organic, Lee will share what is happening in our nearest export market to grow the organics and what makes these important export markets tick.

Speakers:

  • Jacob Thundil MBE, Founder - Cocofina & Sozye

  • Lee Holdstock, Senior Trade Relations Manger - Soil Association Certification


 

Opening Up Export Opportunities Through Certification

Certification can bring great power and elevation to a brand. Join exporting specialists the FDEA as they unite a panel of experts to share insights on how product certification can open up doors to many global markets, including Halal, Kosher and Organic.

Host:

  • Sandra Sullivan MBE, Director - Food & Drink Exporters Association

Speakers:

  • Lee Holdstock, Senior Trade Relations Manger - Soil Association Certification

  • Firdous Aboobakar, Food Technologist - Halal Certification Europe

  • Rabbi Elie Schoemann, Interim Director - KLBD Kosher Certification


 

The Governments Export Strategy Explained

With the ever fluctuating state of the government and the impact of numerous cabinet changes, it can be tricky to keep up with Westminsters' priorities. In order to demistify what exactly the government's export strategy covers and how it will affect you, attend this session with members of the Food & Drink Export Council as they guide you through how best to navigate these regulatory landscapes.

Host:

  • Ian Wright, Co - Chair - Food & Drink Export Council

Speakers:

  • Karen Morgan, Deputy Director, Agriculture, Food and Drink - UK Department for Business and Trade


 

The Food & Drink Export Council Survey Reveal: Business Needs Of Exporters Addressed

Towards the end of 2023, The Food & Drink Export Council put out a survey asking companies to divulge their biggest worries, fears and needs when it came to exporting. The results have been collated and will be presented back during this interactive session, where members of the Council can dissect excatly what these answers mean and how as an industry, they can be addressed.

Speakers:

  • Andy Richardson, Member - UK Food & Drink Sector Council

  • Clodagh Sherrard, Managing Director - Levercliff

  • Helen Dallimore, Client Service Manager - Coombe Castle


 

How Can We Win On A Global Level? Successful Overseas Marketing Strategies Explored

Winning on a global level is all about collaboration across our export communities. We need to be asking ourselves: what are our unique selling points? Where can we add value? What are our priorities? And crucially, how can we bring this information together to make us unstoppable? Join Andy Richardson as he quizzes Sandra Sullivan of the FDEA on all this and more.

Speakers:

  • Andy Richardson, Member - UK Food & Drink Sector Council

  • Sandra Sullivan MBE, Director - Food & Drink Exporters Association


 

Crossing The Border - Navigating Trade Rule Changes

In 2024, businesses trading food and drink products between the UK and EU are needing to prepare for a wide range of new rules and systems, including the Border Target Operating Model (BTOM), the Customs Declaration Service (CDS) and the development of the UK’s new Single Trade Window. Join Laura Williams, a customs and trade consultant at the Institute of Export & International Trade (IOE&IT), as she gives an overview of the changes that will impact the food and drink sector most, issuing advice on how traders can prepare for new rules and processes.

Speakers:

  • Laura Williams, Customs and Trade Consultant - The Institute of Export & International Trade


 

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